CBS and Toyota Embark on Unprecedented Partnership for ‘CBS This Morning’
via press release:
CBS AND TOYOTA EMBARK ON AN UNPRECEDENTED PARTNERSHIP FOR “CBS THIS MORNING”
Sept. 30, 2013 – CBS THIS MORNING viewers may notice something new during the show’s popular 7:00 AM “Eye Opener” segment – a unique, fast-paced blend of audio and video drawn from TV, the Web and newspapers from across the globe, delivering CBS viewers “their world” in 90 seconds – now that Toyota is the presenting sponsor.
In addition to the Eye Opener segment, the unprecedented partnership between CBS and the automaker will include branding of the Toyota Green Room, a signature feature of CBS THIS MORNING.
“We’re excited about this new partnership with Toyota, which pairs a premium automaker with the premium broadcast that has put news back in the mornings,” said Jo Ann Ross, President, Network Sales for CBS Television Network. “Since the launch of the broadcast, CBS THIS MORNING, the ‘Eye Opener’ has earned praise from viewers and advertisers alike.”
“CBS has been a valued partner for many years. Toyota is proud to continue our relationship with the network and play such a big role in CBS THIS MORNING’s programming,” said Dionne Colvin, National Media Marketing Manager at Toyota Motor Sales, U.S.A., Inc.
CBS THIS MORNING launched in January 2012 and offers a mix of daily news of national and global significance, along with high-profile interviews with newsmakers from the worlds of politics, business, medicine, technology and entertainment. Charlie Rose, Gayle King and Norah O’Donnell are co-hosts of the two-hour broadcast, which emanates from a studio at the famed CBS Broadcast Center on W. 57th Street in New York City. Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.
CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS’s total network lineup is watched by more than 130 million people a week during the 2010/2011 season. The Network has the #1 drama/scripted program, NCIS; #1 sitcom, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.
Toyota, the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ nearly 40,000 people. Our 1,800 North American dealerships sold more than 2.3 million cars and trucks in 2012 – and about 80% of all Toyotas sold over the past 20 years are still on the road today. (NYSE:TM) For more information about Toyota, visit www.toyotanewsroom.com.
Toyota Motor Sales, U.S.A., Inc. (TMS), the sales, marketing, distribution and customer service arm of Toyota, Lexus and Scion, is based in Torrance, CA.