via press release:
COMPLETELY REDESIGNED DISNEY JUNIOR KIDS SITE NOW LIVE
Responsive Design Development Delivers Consistent and
Robust Experiences Across Devices
Site Features More Than 20 New Mobile Games and Activities
DisneyJunior.com has been entirely re-built to offer kids 2-5 even more fun with their favorite Disney Junior characters no matter what device they’re on – desktops, tablets or smartphones. The site also has added more than 20 new play-along mobile games and activities.
Overall, the responsive redesign includes:
- Optimal mobile compatibility across tablets, smartphones and desktop
- Tablet-first design specifically for preschoolers and the way they play
- Simple, intuitive interface that is consistent across devices
- Easy, kid-friendly navigation
- Ability to surface content more visibly throughout the site
- More than 20 new mobile optimized games and activities, including the debuts of “Jake’s Never Land Rescue” and “Doc’s Interactive Clinic for Stuffed Animals and Toys,” among others.
“Kids today are growing up with a multitude of devices, so we want them to have the richest, most consistent experience possible with DisneyJunior.com regardless of how they’re getting to the site,” said Lauren DeVillier, Vice President of Digital Media, Disney Channels Worldwide. “We considered how, when and where kids interact with the site, and designed it to meet those evolving needs.”
Disney Channel’s research shows tablets are among the fastest growing devices ever – more than half of households with kids now own a tablet, up over 40% in 2012. For younger preschoolers, mobile devices are easier to use than a computer mouse – tablets and mobile phones are the perfect size for small hands – and parents are comfortable “passing back” their devices to keep kids happy and entertained.
DisneyJunior.com is the official digital hub for all things Disney Junior. The site features exclusive videos, games, printable “Make” activities and access to live and on demand full episodes of all kid’s favorite Disney Junior shows. Whether it’s helping Doc treat her toys in “Doc McStuffins’ Clinic,” playing “Sofia’s Enchanted Garden,” finding the perfect “Jake and the Never Land Pirates” or “Mickey Mouse Clubhouse” picture to color or watching their favorite videos, DisneyJunior.com delivers the ultimate Disney Junior fan experiences across digital devices.
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. In the U.S., Disney Junior launched in February 2011 with a daily programming block on Disney Channel and added a 24-hour channel in March 2012. 2013 to-date, Disney Junior series are the Top 4 cable TV series in Kids 2-5 and Total Viewers. There are 33 Disney Junior channels in 24 languages around the world.
Source: NTI, U.S. ratings, most current, 2Q 2012: 3/26/12 – 6/24/12; 2Q 2011: 3/28/10 - 6/24/11. Series ranks based on program data.]