'Homeland' Season 3 Premiere Delivers 1.9 Million Viewers, 'Masters of Sex' Premiere Garners 1 Million Viewers

Categories: 1-Featured,Network TV Press Releases

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September 30th, 2013

Homeland Season 3 premiere

via press release:

HOMELAND RETURNS WITH ITS HIGHEST-RATED PREMIERE EVER

Season Three Premiere of HOMELAND Delivers The Series’ Biggest Premiere Episode & Night Yet, Up 26%

MASTERS OF SEX Ties Season One Premiere of HOMELAND – Sampled By Over 2.4 Million

With 1.4 Million For The Night PLUS One Million Pre-Premiere Sampling

 

  • The season three premiere of the Emmy® and Golden Globe® Award-winning SHOWTIME drama HOMELAND returned with its highest-rated premiere yet last night with 1.9 million viewers at 9 p.m. and 2.61 million viewers for the night:
  • Besting its season two debut by nine percent (vs. 1.7 million) and 26 percent (vs. 2.07 million) respectively.

 

  • The network’s top-rated and also most time-shifted series, HOMELAND attracts the most DVR+7 and On Demand viewing per week of any SHOWTIME original series (69 percent delayed viewing).

 

  • Season two averaged 6.25 million weekly viewers.

 

 

  • The new SHOWTIME drama series MASTERS OF SEX debuted to one million viewers at 10 p.m. and 1.4 million viewers for the night, tying the HOMELAND season one premiere.

 

  • Over one million viewers and counting have sampled the MASTERS OF SEX premiere, which was offered  two weeks prior to its premiere across multiple platforms, including select television providers On Demand channels and websites, on SHOWTIME ON DEMAND® and SHOWTIME ANYTIME®. Online viewing data will be available in the upcoming weeks.
 
  • r0ckmypants

    It really doesn’t matter when Showtime scheduled these shows. They get nothing extra from live viewers as compared to people who DVR or watch on demand, so who cares if people weren’t watching the premieres as they were happening? As long as people watch the show at some point, the scheduling is essentially meaningless.

  • Jon

    Those that say MoS Numbers are bad do not know anything. Because from showtimes history those numbers are actually very good.

  • platypus Perry

    Homeland is a great series. Claire Danes deserves her Emmys for best actress as Carrie Mathison. I hope Season 3 is great as well.

  • Colin

    @ Jon: No, they arent.

  • AwesomeAndrew

    What were the demo numbers? The general numbers seem pretty good and Masters of Sex held over 75% of its Homeland lead-in.

  • BBFan

    Homeland fits in with SHO’s larger “war on terror” theme for their documentaries & such. It could fall below 2m in L7 & it’s still likely to be renewed. It’s easily drawing over 5m in L7 now. I’m talking Nielsen’s & not views.

    In comparison, not drawing more than 1m for a series premiere is bad on SHO. It doesn’t matter how much critical acclaim Masters of Sex gets. If it can’t draw over 2mil in L7 it won’t get renewed. I caught some of it & found it boring. SHO has plenty of sexy programming so it doesn’t need this. The Kinsey story is far more interesting seeing as that data came mostly from sexual predators & psychopaths & had a much bigger impact in terms of changing social norms.

  • karin

    Homeland is great but Masters is terrible

  • Jon

    Karin you have no idea what you are talking about. Homeland started with ratings like this and Ray Donovan started with some of the same numbers even “Girls” from HBO gets renewed with worse ratings then this.

  • Uray

    1 million for Masters is solid for a network that only has 23 million subscribers at last count, but TV viewers do seem to like knocking Showtime down. And I think it is because of this cocky ego attitude by its pr, mouthpieces and friends-of-the-network (wink wink) journalists that every new series Showtime debuts is going to be a WINNER and VERY PRESTIGIOUS.

  • Bess

    While its true that LIVE viewers are not that important to the pay networks, Showtime is always running out waving their spun numbers to the press a day ahead of everyone else.

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