'The Blacklist' Sets New L+3 Record for Biggest Total-Viewer Increase Over L+SD for a Broadcast Program

Categories: Network TV Press Releases

Written By

September 30th, 2013

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via press note:

L+3 Results for “The Blacklist”:
  • The Sept. 23 premiere of The Blacklist” has generated growth of 4.362 million viewers or 35% in “live plus three day” results versus its “live plus same day” overall audience, to 16.945 million persons from 12.583 million.
  • The increase of 4.362 million is the single largest L+3 increase for any broadcast program to date, including not only series debuts and season premieres, but all additional telecasts.
  • Among broadcast programs, only “Modern Family” (five telecasts) and “The Big Bang Theory” (one telecast) have ever previously increased over 4 million persons when going from L+SD to L+3.  “Live plus three day” figures include time-shifted viewing within three days of a show’s live telecast while “live plus same day” figures include only the time-shifted viewing that occurs the night of the live telecast through 3 a.m.
  • In adults 18-49, “The Blacklist” grew from “L+SD” to “L+3” by 1.28 rating points or 33% in adults 18-49, from a 3.83 rating in L+SD to a 5.11 in L+3.
NOTE: Ratings are based on viewing figures from Nielsen Media Research.
 
  • M

    Awesome… Can’t wait for tonight’s episode!

  • Nick

    I have a feeling this is going to be a huge hit for NBC.

  • Wright

    It was good, but Sleepy Hollow is my favorite new show so far.

  • DenverDean

    You know for a statistic that “doesn’t mean anything,” ABC and NBC have really been pushing total audience numbers for the past six weeks in their releases.

  • Jem

    CBS and FOX as well– Hostages and Sleepy Hollow being prime examples. THe L+3 stats are increasingly relevant in today’s market and I wouldn’t be surprised if (in a few years) they become as important as live plus same day. As of now though, they already contribute partially to the evaluation of a show’s success.

  • DryedMangoez

    I’m definitely one of those people who watched 2 days after the premiere.

  • Ultima

    @DenverDean
    You know for a statistic that “doesn’t mean anything,” ABC and NBC have really been pushing total audience numbers for the past six weeks in their releases.

    Politicians and news media push numbers that are meaningless as well; the act of doing so doesn’t give them importance.

  • Paul

    And its weird… I can’t stand James Spader but this show is well written and the plot is fascinating, so I’m glued to it. Go figure.

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