TV Ratings Sunday: 'Once Upon a Time', 'Revenge', 'The Simpsons' & 'Family Guy' Return Down, 'Betrayal' Premieres Low

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September 30th, 2013

Once Upon A Time Episode 301

Adults 18-49: Rating/Share 5.6/15 3.3/9 2.0/5 1.6/4 1.1/3
Adults 18-34: Rating/Share 4.5/14 3.3/10 1.5/5 0.9/3 0.8/3
Total Viewers (million) 15.347 8.062 6.711 9.453 2.922


NOTE: Due to the nature of live  programming the ratings for NBC, FOX & CBS (NFL Football)  are approximate and subject to more than the typical adjustments in the final numbers. In multiple East Coast markets, including New York City, CBS's entire primetime lineup started fifteen minutes late due to NFL overtime.

NBC was number one among adults 18-49 and with total viewers.

On NBC  Sunday Night Football, which featured a match-up between the Patriots and the Falcons earned a preliminary 6.7 down 29 percent from last week's preliminary 6.9 adults 18-49 rating from 8:30-11PM.

On ABC, a Once Upon A Time clip show earned a 1.3 adults 18-49 rating down 32 percent from last year’s 1.9 on September 30, 2012. The season premiere of Once Upon A Time scored a 2.6 down 33 percent from last year’s 3.9 but up 13 percent from a 2.3 for last spring’s finale. Your predictions were accurate. The season premiere of Revenge garnered a 2.4 adults 18-49 rating down 25 percent from last year’s 3.2 but up 41 percent from a 1.7 for the season 2 finale on May 12. The series premiere of Betrayal notched a 1.5 adults 18-49 rating down 29 percent from a 2.1 for the series premiere of 666 Park Avenue in the timeslot last year and tying Red Widow as ABC's lowest in-season Sunday debut ever. Those who wish to play Fan Excuse Bingo will note that last year, ABC’s primetime lineup was not competing with the series finale of Breaking Bad.

Note: CBS’s primetime line-up was delayed by fifteen minutes in multiple East Coast markets including New York, Chicago, Houston, Detroit, Tampa, Nashville, Hartford, Kansas City, Memphis and Knoxville, due to football overruns. Consider these numbers scrambled! However, it's safe to say that all of CBS's programs are down from last year.

On FOX, NFL Football scored a preliminary 6.3 adults 18-49 rating. The season premiere of The Simpsons earned a 2.8 adults 18-49 rating down 26 percent from last year’s 3.8 on Sunday, September 30, 2012. The season premiere of Bob’s Burgers garnered a 2.1 adults 18-49 rating down 19 percent from last year’s 2.6. The season premiere of Family Guy notched a 2.6  adults 18-49 rating down 21 percent from a 3.3 last year. The season premiere of American Dad scored a 2.1 adults 18-49 rating down 16 percent from last year’s 2.5.


Broadcast primetime ratings for Sunday, September 29, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 FOX NFL Football (Eagles/Broncos ) - Live 6.3/20 17.64
NBC Football Night in America Part 1 - Live 2.1/7 6.17
CBS NFL Football/60 Minutes - Season Premiere 1.4/4 10.39
ABC Once Upon A Time - Clip Show 1.3/4 5.07
7:30 FOX The OT - Live 4.0/12 10.51
NBC Football Night in America Part 2 - Live 3.4/10 9.29
8:00 NBC Football Night in America Part 3 - Live 5.3/15 14.99
FOX  The Simpsons - Season Premiere 2.8/8 6.29
ABC Once Upon A Time - Season Premiere 2.6/7 8.45
CBS  60 Minutes/The Amazing Race - Season Premiere 2.0/7 8.78
8:30 NBC Sunday Night Football:  (Patriots/Falcons -Live (8:30-11PM) 6.7/15 18.47
FOX Bob's Burgers - Season Premiere 2.1/5 4.41
9:00 FOX Family Guy - Season Premiere 2.6/6 5.25
ABC Revenge - Season Premiere 2.4/6 8.04
CBS The Amazing Race/The Good Wife - Season Premiere 1.5/3 8.93
9:30 FOX American Dad - Season Premiere  2.1/5  4.28
10:00 CBS The Good Wife/The Mentalist - Season Premiere 1.6/4 9.72
ABC Betrayal - Series Premiere 1.5/4 5.29

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.




Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Lucy

    Love all of ABC’s Sunday night shows. Season Premiere of Betrayal was great, but I hate to really get into watching then ABC cancels. They don’t give good shows a chance.

  • ToXiX




  • craig

    Why oh why do people compare numbers for Revenge or Once Upon a Time etc with their season premiere numbers from last year? IT MAKES NO SENSE. The number it should be compared to are the numbers it got at the end of the season. So for both shows they were actually UP.

  • remi

    Could someone please explain to me why people seem to be under the impression that Scandal and Revenge are in direct competition? I mean, the shows aren’t even airing on the same night or have similar premises (appart from pretty people scheming). It’s a bit like if I were to, say, blame Big Bang Theory for Frasier’s cancellation.

  • Christina

    Yay! OUAT is watchable again! Last season was a real turnoff for us and not at all exciting to watch. But we’re hooked now (no pun intended)!

  • jp

    The numbers for CBS will get even more scramble….next week they have the doubleheader with Denver vs Dallas going to the entire country. Chargers vs Raiders was going to be part of it but moved to 11:35et/10:35ct/8:35pt on NFL Network to accommodate the Oakland As playoff game. The Chargers vs Raiders game will compete briefly with the Texans vs Niners game on NBC. Very good for Revenge. Caught it briefly…look forward to next week.

    FOX cartoon block did alright…too bad the lead in from the Eagles vs Broncos game was a blow out.

    Good tv viewing night.

  • Networkman

    ABC has to be proud of both OUAT and Revenge. What other dramas on their primetime schedule besides Grey’s Anatomy would be able to stay competitive against Football and all of the well promoted cable shows that are being offered on Sunday. Both shows are remaining competitive. Nashville would be crushed on Sunday and I’m not so sure how Scandal would hold up. I would love to see ABC finally allow Castle to stand on its own, move it to Sunday to help out the week 10pm hour for the network. I feel it would grow in viewers out of Revenge and be close to 10 million consistently.

  • r0ckmypants

    @remi – “It’s a bit like if I were to, say, blame Big Bang Theory for Frasier’s cancellation.”

    It’s actually not even slightly like that. Scandal and Revenge are, essentially, in competition for renewal. Neither is in a ratings range where they are in danger of cancellation, of course, but they are both hour-long dramas on ABC. ABC only has so many timeslots. I agree that it’s a moot point, because neither show has ratings that would warrant cancellation. But to say they aren’t in competition is naive, because they are… along with every other drama on ABC. Big Bang and Frasier were never on the same network nor were they even on the air at the same time, so I don’t even know where your example came from.

  • MaxLovesRevenge

    Revenge did well with all the competition it was facing! Here’s hoping Scandal premieres lower.

  • AwesomeAndrew

    To put this all in perspective Breaking Bad at 9PM got 6.7 and beat all these shows and tied Sunday Night Football. Family Guy was lower than Simpsons which means that some of its viewers were most likely watching Breaking Bad. Talking Bad at 10 brought a 2.9 which beat everything that was non-football.

  • Benny

    I’m so happy that Revenge is finally UP. 2.4 isn’t a bad number at ALL, ok, last season premiere had a 3.1, but I really think Revenge won’t fall this time. I really hope I’m right, I don’t want to loose Revenge without a good-finale, I mean, I think Revenge should get renewed for a fourth and final season, with A BIG FINALE. I don’t care about Once, it’s only the same thing, it seems like a show to my sister, and she’s 5 years old…

  • omabin

    Regarding the whole Nashville discussion, I think there is a chance that it could be canceled. Even assuming that all three midseason dramas flop, which I don’t think is a stretch especially considering the timeslots they are likely to be thrown at, Nashville will be canceled if:
    – Wonderland and Shield are renewed, which is possible and I would dare to say likely
    – ABC sticks with current number of hours for reality (3/week), comedy (4/week) and drama (10/week) [+1 hour of news magazines], which they appear determined to do seeing as they kept it this year even after the failure of last year’s tuesday block (and to a smaller extent friday’s)
    – ABC wants to premiere at least 3 new dramas next fall, as they usually do
    – None of the current dramas is hold for midseason (I don’t see it happening with any of them as we stand right now)

    If all of these are verified, then Nashville will be canceled, because ABC will need 3 slots for dramas. Betrayal and Lucky 7 are two slots, but they will need a third one. I suppose the battle will be between Wonderland and Nashville. Outside possibility is Grey’s ending but I don’t see it happening, they are trying to revamp the show with the interns so they would likely try it for at least one year to see if it is doable.

  • omabin

    Ups, I am sorry, that was supposed to be on the bubble watch post.

  • Joe

    Family Guy’s season premiere ratings this year are almost half of what they were in 2009. I know this year it was competing with the series finale of Breaking Bad, but they’ve still gotten lower every year since 2009. How much longer is the show gonna last?


    Since I was gone all day, didn’t have a chance to plug in until after 8:00 last night. See I really didn’t miss much!

    Only caught the last 20 min of OUAT (may have to watch OD–didn’t like what I saw), then over to TGW (outstanding ep) for a much better way to spend my evening!

    See the majority of TGW comments were for its demise (yawn) & the Revenge/Scandal matchup (even bigger yawn).

    Hope the comments on the finals are better than this eye sore!

  • omabin

    @The Old Man,

    I don’t know why people assume that when we say that the cancellation of a certain show by its network would be in the network’s best interest we are wanting for it to be cancelled. I adore the good wife and I have watched all episodes faithfully. I think they had an amazing premiere and are setting up to have an excellent season. This being said, I do think that, after the mentalist (I am not even considering hostages at this point), it’s the show that makes the most sense for CBS to cancel. And this is the first year that I say this. Of course all could change until the end of the year and I hope so for its stake, but as it stands, this is my opinion. It doesn’t change the fact that I adore the show!

  • Kate

    Okay…so USUALLY I’m not one to play fan excuse bingo – LIKE EVER. The only times I make exceptions to that are Awards Shows, major athletic events (aka Super Bowl/World Series/March Madness), and the rare epic season finale. Being that this was actually a series finale of the single most talked about and celebrated show of the summer – I give all of the ABC shows a one week pass.

    (Also normally my twitter is popping while revenge is on – this week it felt like I was the only one of my friends NOT watching Breaking Bad).

  • gerry

    @ katherine

    you made your point by saying that cbs wouldn’t renew a show in the mid 1s, which it did last year, and has done for some time. so if you do know what you’re talking about it certainly didn’t come through in your post.

    as for content, you seem to be blanketing every fan of the show as having lesser morality than you somehow(?), versus said fans just appreciating quality writing/character development/etc that is often lacking on network television. that’s your choice, just as it is your choice to watch or not. that’s why they make ‘easy’ shows like american idol. enjoy.

  • Michelle

    Ha ha look at all of the people who tuned in to see the Eagles get slaughtered. Hmm…

  • r0ckmypants

    @AwesomeAndrew – Breaking Bad did NOT get a 6.7. It had 6.7million 18-49 viewers, but that number is NOT equal to its 18-49 ratings share.

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