TV Ratings Sunday: 'Once Upon a Time', 'Revenge', 'The Simpsons' & 'Family Guy' Return Down, 'Betrayal' Premieres Low

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September 30th, 2013

Once Upon A Time Episode 301

Adults 18-49: Rating/Share 5.6/15 3.3/9 2.0/5 1.6/4 1.1/3
Adults 18-34: Rating/Share 4.5/14 3.3/10 1.5/5 0.9/3 0.8/3
Total Viewers (million) 15.347 8.062 6.711 9.453 2.922


NOTE: Due to the nature of live  programming the ratings for NBC, FOX & CBS (NFL Football)  are approximate and subject to more than the typical adjustments in the final numbers. In multiple East Coast markets, including New York City, CBS's entire primetime lineup started fifteen minutes late due to NFL overtime.

NBC was number one among adults 18-49 and with total viewers.

On NBC  Sunday Night Football, which featured a match-up between the Patriots and the Falcons earned a preliminary 6.7 down 29 percent from last week's preliminary 6.9 adults 18-49 rating from 8:30-11PM.

On ABC, a Once Upon A Time clip show earned a 1.3 adults 18-49 rating down 32 percent from last year’s 1.9 on September 30, 2012. The season premiere of Once Upon A Time scored a 2.6 down 33 percent from last year’s 3.9 but up 13 percent from a 2.3 for last spring’s finale. Your predictions were accurate. The season premiere of Revenge garnered a 2.4 adults 18-49 rating down 25 percent from last year’s 3.2 but up 41 percent from a 1.7 for the season 2 finale on May 12. The series premiere of Betrayal notched a 1.5 adults 18-49 rating down 29 percent from a 2.1 for the series premiere of 666 Park Avenue in the timeslot last year and tying Red Widow as ABC's lowest in-season Sunday debut ever. Those who wish to play Fan Excuse Bingo will note that last year, ABC’s primetime lineup was not competing with the series finale of Breaking Bad.

Note: CBS’s primetime line-up was delayed by fifteen minutes in multiple East Coast markets including New York, Chicago, Houston, Detroit, Tampa, Nashville, Hartford, Kansas City, Memphis and Knoxville, due to football overruns. Consider these numbers scrambled! However, it's safe to say that all of CBS's programs are down from last year.

On FOX, NFL Football scored a preliminary 6.3 adults 18-49 rating. The season premiere of The Simpsons earned a 2.8 adults 18-49 rating down 26 percent from last year’s 3.8 on Sunday, September 30, 2012. The season premiere of Bob’s Burgers garnered a 2.1 adults 18-49 rating down 19 percent from last year’s 2.6. The season premiere of Family Guy notched a 2.6  adults 18-49 rating down 21 percent from a 3.3 last year. The season premiere of American Dad scored a 2.1 adults 18-49 rating down 16 percent from last year’s 2.5.


Broadcast primetime ratings for Sunday, September 29, 2013:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 FOX NFL Football (Eagles/Broncos ) - Live 6.3/20 17.64
NBC Football Night in America Part 1 - Live 2.1/7 6.17
CBS NFL Football/60 Minutes - Season Premiere 1.4/4 10.39
ABC Once Upon A Time - Clip Show 1.3/4 5.07
7:30 FOX The OT - Live 4.0/12 10.51
NBC Football Night in America Part 2 - Live 3.4/10 9.29
8:00 NBC Football Night in America Part 3 - Live 5.3/15 14.99
FOX  The Simpsons - Season Premiere 2.8/8 6.29
ABC Once Upon A Time - Season Premiere 2.6/7 8.45
CBS  60 Minutes/The Amazing Race - Season Premiere 2.0/7 8.78
8:30 NBC Sunday Night Football:  (Patriots/Falcons -Live (8:30-11PM) 6.7/15 18.47
FOX Bob's Burgers - Season Premiere 2.1/5 4.41
9:00 FOX Family Guy - Season Premiere 2.6/6 5.25
ABC Revenge - Season Premiere 2.4/6 8.04
CBS The Amazing Race/The Good Wife - Season Premiere 1.5/3 8.93
9:30 FOX American Dad - Season Premiere  2.1/5  4.28
10:00 CBS The Good Wife/The Mentalist - Season Premiere 1.6/4 9.72
ABC Betrayal - Series Premiere 1.5/4 5.29

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.




Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Nerdbot

    I was scared when I read “Revenge down”, because I didn’t know if it was from last season premiere of from last season finale. So I’m glad it was up from the finale. I didn’t expect numbers as high as the premiere of season 2, so, I think 2.4 is pretty good. Let’s hope it gets adjusted up when the final numbers come up.

  • JR35

    Maybe josh just meant that he’s ready for the rest of season 3. :)

    Considering how the numbers were in the spring, OUAT fared fine.

  • Nate

    “On NBC, SNF… earned a preliminary 6.7 down 29 percent from last week’s preliminary 6.9 adults 18-49 rating from 8:30-11PM.”

    Think you mean down 2.9%…

  • psychic

    The Mentalist was great last night. More people should have watched.

  • The Cool Max

    Hopefully Amazing Race adjusts up. Great show, and great premiere.

  • s0303

    the good wife is my favorite show…it’s so good :(

  • Edward

    Revenge’s half hours were 2.5 and 2.3. If people are reporting wrong, it’s because they only reported the first half hour.

    The show went down in demos and total viewers over the hour.

  • CBS makes me happy



    Revenge did solid though considering it didn’t have the season 1 hype. It was much better then last season. Abc will renew revenge for a fourth season it’s called syndication and once upon a time did well too.

  • josh


    ya sorry season 4 isbguaranteed

  • Justin121


    It bounced back from a 1.7 finale all the way to 2.4 (sevententha) while OUAT only increaded by 0.3.


  • Samuel

    Revenge did very well in comparison to what I predicted, so well that other sources are actually quoting a 2.5 for the premiere.

    I know the Broadcast vs Cable argument still has many naysayers but lets be real. The Breaking Bad finale and the premiere of Homeland definitely had at least some of an impact of the show. Also, the football was pretty strong competition.

    I predict Revenge and Once Upon A Time will both have a ratings increase next week. I’m no retentionista but Revenge did hold extremely well on to Once Upon A Time’s demo also.

  • Michael

    Season 3 of Revenge was good, especially after a lackluster season 2, IMO.

  • Tim

    I think it proves my point about reality TV watchers that one of the few “intelligent” reality shows (The Amazing Race) gets some of the lowest ratings.

    It might be too much for your typical reality show watcher to have a rudimental knowledge of things like geography. Maybe if they sang bad karaoke songs and danced with d-list celebrities while traveling, the ratings would be better.

  • jT

    once upon a time will rebound.

  • CrimTV

    Revenge and OUAT did good, as well as to be expected. Hopefully their declines aren’t as harsh as last season due to the split format ABC is trying this season :)

  • frodo

    Spoiler TV, Hollywood Reporter among others are reporting a 2.5 in the demo for Revenge.

  • Patrick Ausgewahlt

    I feel like Once Upon a Time and Revenge won’t fall below their 2.0 and 1.4 respective lows they did last season. I feel like they will have stabilized a bit.

    Extra long OT does not help animation. Remember a couple weeks back when a Simpsons REPEAT got a 2.9 with direct NFL lead in. I hope it can go up next week with the Treehouse of Horror Special

  • Justin121

    FYI, REVENGE increased by 8 tenths from s1finale to s2 premiere.

    It has done it again!

    Revenge IS a hit.

    Now that it’s back to basics, has buzz, uninterrepted run, things are looking great.

  • sally

    I like Mentalist cant stand The Good Wife

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