Disney Channel Sweeps Total Day in 3Q 2013; 24-Hour Disney Junior Channel is TV's Number 1 Preschool Network for 2nd Straight Quarter

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October 1st, 2013

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via press release:

Ratings Highlights For 3Q 2013 – Final National Ratings

 

Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos, Topping Nickelodeon by its Largest Margin Ever in Kids 6-11; “Teen Beach Movie” Becomes Cable TV’s #2 Telecast of All Time Across Target

Kids and the #2 Movie in Cable TV History in Total Viewers

 

24-Hour Disney Junior Channel Ranks as TV’s #1 Preschool-Dedicated Network for the 2nd Consecutive Quarter in Total Viewers, Kids 2-5 and Women 18-49; Overtakes Nick Jr. for #1 in Girls 2-5; Leads Nick Jr. by Biggest Margin Yet

 

Disney Channel

 

For 3Q 2013, powered by “Teen Beach Movie,” the #2 telecast in the history of cable television across major youth demographics, the 24-hour kid-dedicated, family-inclusive television network Disney Channel swept Total Day, ranking as TV’s #1 network for the second straight quarter in Kids 2-11 (1.01 million/2.5 rating), 10th in Kids 6-11 (718,000/3.0 rating – dates back to 2Q11), for the 18th in Tweens 9-14 (602,000/2.5 rating – dates back to 2Q09) and was the #1 cable TV network in Total Viewers (1.79 million).

 

Disney Channel out-delivered Nickelodeon by its largest margin ever in Kids 6-11 (+44% – 718,000 vs. 500,000) and 3rd-largest in Tweens 9-14 (+81% – 602,000 vs. 333,000), marking the network’s 9th consecutive quarter topping the key competitor in the demos – dates back to 6/27/11.

 

Moreover, Disney Channel closed out the quarter as TV’s #1 network for the 6th consecutive month in Kids 2-11, 29th in Kids 6-11 and 41st in Tweens.

 

In Prime, Disney Channel extended its dominance as TV’s #1 network to 37 consecutive quarters in Kids 6-11 (1.10 million/4.7 rating) and to 60 straight quarters in Tweens 9-14 (903,000/3.8 rating), and ranked a solid #2 in Total Viewers (2.50 million). On a monthly basis, the network’s streak extended to 104 straight months in Kids 6-11 and to 99 months in Tweens.

 

Impressively, the #2 telecast in cable TV history across target kid demos, “Teen Beach Movie” more than doubled Nickelodeon’s original movie “Swindle” in Kids 2-11 (+179% – 7.94 million vs. 2.84 million), Kids 6-11 (+161% – 6.37 million vs. 2.44 million) and Tweens 9-14 (+142% – 5.11 million vs. 2.11 million). Further, “Teen Beach Movie” became the #2 cable TV movie of all time in Total Viewers (13.53 million), behind only “High School Musical 2.”

 

  • Disney Channel delivered 3Q’s Top 8 TV series in Kids 2-11, Top 10 in Kids 6-11 and Top 9 in Tweens 9-14 (Top 5 below):

 

 

 

 

 

 

 

24- Hour Disney Junior Channel

 

In its second quarter of publicly reported ratings, 24-hour Disney Junior channel ranked as the #1 preschool-dedicated TV network for the second consecutive quarter in Total Viewers (423,000), Kids 2-5 (214,000/1.4 rating), Boys 2-5 (113,000/1.4 rating) and Women 18-49 (84,000) and overtook Nick Jr. to win the quarter in Girls 2-5 (101,000/1.3 rating).

 

3Q13 vs. 2Q13, Disney Junior channel posted the biggest increases among networks for preschoolers in target demographics, including by 18% in Total Viewers (423,000 vs. 359,000), by 15% in Kids 2-5 (214,000 vs. 186,000) and by 22% in Women 18-49 (84,000 vs. 69,000).   

 

Furthermore, Disney Junior channel finished the quarter as the #1 preschool-committed preschool network for the 26th week in a row in Kids 2-5 and Boys 2-5 each week since reporting public ratings – was #1 for the ninth straight week in Girls 2-5, and for the 25th time in the previous 26 weeks in Total Viewers.

 

  • Disney Junior Channel exceeded Nick Jr. by its largest margin to date in target demos: by 23% in Total Viewers (423,000 vs. 345,000), by 28% in Kids 2-5 (214,000 vs. 167,000), by 43% in Boys 2-5 (113,000 vs. 79,000) and by 18% in Women 18-49 (84,000 vs. 71,000), despite being in 16.4 million fewer homes.

 

  • Disney Junior Channel towered over Sprout by triple digits in key categories, including by 158% in Total Viewers (423,000 vs. 164,000), by 197% in Kids 2-5 (214,000 vs. 72,000), by 277% in Boys 2-5 (113,000 vs. 30,000) and by 140% in Women 18-49 (84,000 vs. 35,000).

 

 

Source: NTI, U.S. ratings, most current, 3Q 2013: 7/1/13-9/29/13, 3Q12: 6/25/12-9/30/12. Streaks include ties on rating. Quarter series ranks for kid demos based on program data, originals only with minimum 4 telecasts; Pre-K ranks based on program data, all telecasts.]

 

 
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