Eight Consecutive Quarters of Growth for the Hub Network

Categories: Press Releases

Written By

October 1st, 2013

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via press release:

EIGHT CONSECUTIVE QUARTERS

OF YEAR-TO-YEAR GROWTH

FOR THE HUB NETWORK

 

Total Day and Prime Contribute to the Growth

 

The Hub Network Is Top Kids Network in Co-Viewing

for Nine Consecutive Quarters

 

 

LOS ANGELES ­— The Hub Network, a destination for kids and their families, demonstrates year-to-year growth in Total Day with key Kid measurements, Persons 2+ and Households for eight consecutive quarters due to the strength of its popular series, including “The Aquabats! Super Show!” from Awesome Forces! Productions; “R.L. Stine’s The Haunting Hour: The Series” from Front Street Productions in association with The Hatchery, LLC; “SheZow” from Moody Street Kids and Kick Start Productions, Inc.; “Goosebumps” from Scholastic Media, as well as “Family Game Night” from Hasbro Studios and Zoo Productions; and “My Little Pony Friendship Is Magic,” “Littlest Pet Shop,” “Transformers Prime Beast Hunters” and “Kaijudo: Clash of the Duel Masters,” all from Hasbro Studios. The strength of the Hub Network’s Monday through Sunday prime-time movie lineup also contributed to the third quarter growth.

 

For the ninth consecutive quarter, the Hub Network is tops in co-viewing, an important measurement for advertisers looking to reach families. The Hub was the most co-viewed children’s network among Kids 2-11 watching with Adults 18-49.

 

Below are highlights of the Hub Network’s performance for the third quarter 2013.

 

Daypart Highlights for the Quarter:

 

-      In Total Day, the Hub Network earned year-to-year time period delivery gains among Kids 2-11 (+2%), Girls 2-11 (+8%), Kids 6-11 (+11%), Girls 6-11 (+31%), Persons 2+ (+2%) and Households (+3%).

 

-      In Prime (Monday–Sunday, 8–11 p.m. ET), the Hub Network earned year-to-year time period delivery gains among Kids 2-11 (+40%), Girls 2-11 (+36%), Kids 6-11 (+39%), Girls 6-11 (+33%), Women 18-49 (+3%), Persons 2+ (+15%) and Households (+10%).

 

Program Highlights for the Quarter (all times ET):

 

-      “The Aquabats! Super Show!” quarterly average (Saturday, 1 p.m.) earned a year-to-year time period delivery gain among Girls 6-11 (+75%).

 

-      The “R.L. Stine’s The Haunting Hour: The Series” quarterly average (Saturday, 7 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+18%), Girls 2-11 (+47%), Kids 6-11 (+56%), Girls 6-11 (+87%), Persons 2+ (+6%) and Households (+10%).

 

-      The “SheZow” quarterly average (Saturday, 12:30 p.m.) earned year-to-year time period delivery gains among Girls 2-11 (+2%) and Girls 6-11 (+57%).

 

-      The “Goosebumps” quarterly average (Saturday, 5 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+34%), Girls 2-11 (+45%), Kids 6-11 (+48%), Girls 6-11 (+56%), Adults 18-49 (+24%), Women 18-49 (+12%), Adults 25-54 (+32%), Women 25-54 (+25%), Persons 2+ (+35%) and Households (+46%).

 

-      The “Family Game Night” quarterly average (Sunday, 7 p.m.) earned a year-to-year time period delivery gain among Girls 6-11 (+4%).

 

-      The “My Little Pony Friendship is Magic” quarterly average (Saturday, 10:30 a.m.) earned a year-to-year time period delivery gain among Girls 6-11 (+8%).  

 

-      The “Littlest Pet Shop” quarterly average (Saturday, 11:30 a.m.) earned year-to-year time period delivery gains among Girls 2-11 (+7%), Girls 6-11 (+56%) and Adults 25-54 (+4%).  

 

-      The “Transformers Prime Beast Hunters” quarterly average (Friday, 7:30 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+37%), Girls 2-11 (+27%), Kids 6-11 (+134%), Girls 6-11 (+200%), Adults 18-49 (+133%), Women 18-49 (+83%), Adults 25-54 (+119%), Women 25-54 (+78%), Persons 2+ (+71%) and Households (+71%).

 

-      The “Kaijudo: Clash Of The Duel Masters” quarterly average (Friday, 6:30 p.m.) earned year-to-year time period delivery gains among Girls 2-11 (+33%) and Girls 6-11 (+33%).

 

-      The Monday–Sunday Primetime movie average (8–10 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+60%), Girls 2-11 (+50%), Kids 6-11 (+61%), Girls 6-11 (+50%), Adults 18-49 (+12%), Women 18-49 (+19%), Adults 25-54 (+11%), Women 25-54 (+14%), Persons 2+ (+35%) and Households (+26%).

 

Co-Viewing:

 

-      Thirty one percent (31%) of the Hub Network’s Kids 2-11 watched with an Adult 18-49, ahead of such networks as Disney Channel (17%), Nickelodeon (23%), Cartoon Network (19%), Disney XD (18%) and Nicktoons (17%).

 

 

(Source: The Nielsen Company, program based dayparts, most current, 7/1/13-9/29/13 vs. 6/25/12-9/30/12, growth by delivery, co-viewing in NPower)

 

 

About the Hub Network

The Hub Network is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub Network’s lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub Network rebranded from Discovery Kids on October 10, 2010, and is available in over 73 million U.S. households. The Hub Network logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

 

To find the channel in your area, please visit http://www.hubworld.com and check the channel locator at the top of the page.

 

Visit the Hub Network on Facebook at http://www.facebook.com/hubtvnetwork and on Twitter @HubTV.com

 
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