ABC is Number 1 with Upscale Adults 18-49 During Premiere Week

Categories: Network TV Press Releases

Written By

October 2nd, 2013

JESSE TYLER FERGUSON, ERIC STONESTREET

via press release:

Based on Nielsen’s just-released NAD (National Audience Demographics) Live + Same Day Non-Sports Ratings for Premiere Week:

 

  • ABC finished as the #1 network by wide margins during season premiere week (w/o 9/23/13) among Upscale Adults 18-49 (AD18-49 in $100K+ annual income homes = 2.8 rating) in the non-sports averages, leading by double-digit percentages over NBC (+17% - 2.4 rating), CBS (+22% - 2.3 rating) and Fox (+47% - 1.9 rating).  In addition, ABC also delivered the top ranks in other key Upscale categories, including $150k+ annual income and 4+ years of college.

 

  • ABC aired 7 of the Top 15 regular entertainment broadcasts during the first week of the season with Upscale Adults 18-49 (AD18-49 in $100K+ annual income homes), including the Top 2 shows:  “Modern Family” (6.8 rating) - #1, “Marvel’s Agents of S.H.I.E.L.D.” (6.2 rating) - #2, “Grey’s Anatomy” (3.9 rating) - #9, “The Goldbergs” (3.6 rating) – #10, “The Middle” (3.2 rating) and “Revenge” (3.2 rating) tied at #11 and “Nashville” (3.1 rating) - #13.

 

  • Reporting an annual median income of $80,400 for its young adult audience (up from $77,700 on the year-ago week), ABC’s “Modern Family” drew premiere week’s highest median income for any broadcast TV show.
 
  • AllOfHerTw!st

    I don’t watch very much ABC. I guess I’m not Upscale.

  • mary 1

    Is that a new category now for TV ratings –upscale? They probably shouldn’t brag about that.

  • Fred

    I guess advertises pay more for affluent viewers.

    As usual ABC is the best with positive spins.

  • Anthony Parello (AP076)

    @Mary

    -This measurement is nothing new though not commonly bragged about in press releases as far as I can remember. The ABC PR machine has always been creative in finding something to crow about ;-)

  • Anthony Parello (AP076)

    If ABC was a person and they caught a cold they would put out a press release about it not being the flu.

  • Douglas from Brazil

    Is ABC so desperate to trying not to be the 4th network this season?
    Their schedule is so horrible,they can’t even launch a new comedy or drama anymore,they’re worse than NBC.

  • Lucky

    Upscale viewers is a demographic that has been tracked and valued by networks and advertisers for years! ABC can launch a drama…Marvel.

  • Flame

    ABC also leads the premiere week ratings in the coveted demography of transgender people starting with the letter Q in the age group of 25-54 located in Middleofnowhere, MN, by a wide margin.

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