ABC’s Tuesday is Up 12 Percent Year-to-Year Among Adults 18-49

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The Goldbergs

via press note:

ABC Tuesday Prime (8-11pm – 5.5 million and 1.9/6):  With its Tuesday night freshman lineup, ABC was up by 12% from the year-ago night in Adults 18-49  (1.7/5 on 10/2/12).  The Net beat out Fox’s lineup (3.4 million and 1.5/4) on the night by 2.1 million viewers and by 27% in Adults 18-49.


Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 8.4 million and 3.1/10): Excluding only the prior week’s big debut, week 2 of ABC’s Marvel’s Agents of S.H.I.E.L.D. delivered the Net’s highest Adult 18-49 rating in the Tuesday 8-9pm time period in 2 years – since 10/10/11.  The ABC drama won its hour over NBC’s The Voice and CBS’ NCIS across all key Men demos (M18-34/M18-49/M25-54) to rank as Tuesday’s #1 TV show on all 3 measures.  A big gainer in early TV playback, S.H.I.E.L.D.’s 3.1 L+SD rating is projected to go up to a 4.3 Adult 18-49 rating in the Live + 3 Day numbers (+38%).


The Goldbergs (9-9:30pm – 6.2 million and 2.2/6): At 9pm, ABC’s The Goldbergs ranked as Tuesday’s #1 comedy for the 2nd week in a row with Total Viewers and Adults, beating Fox’s New Girl head to head in the half hour by 59% and 16%, respectively.  In addition the new ABC comedy improved its time period year to year by 10% in Adults 18-49 (2.0/5 on 10/2/12).


Trophy Wife (9:30-10pm – 4.3 million and 1.4/4):  At 9:30pm, ABC’s Trophy Wife drew 1.3 million more viewers than Fox’s The Mindy Project (4.3 million vs. 3.0 million) and was the night’s 2nd-most-watched comedy, leading all 4 of Fox’s comedies and trailing only The Goldbergs.


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