Bravo Media Delivers Best Third Quarter Ever Among Total Viewers
via press release:
BRAVO MEDIA DELIVERS BEST THIRD QUARTER EVER AMONG TOTAL VIEWERS, UP DOUBLE DIGITS ACROSS ALL KEY DEMOS
Bravo Ranks #10 Year-To-Date with A18-49 and #8 with A25-54
NEW YORK – October 2, 2013 – Bravo Media hits a high note delivering its best third quarter in the network’s history among total viewers and delivers double digit growth among all key demos, according to Nielsen. Maintaining its No. 1 position as having the most affluent, educated and engaged audience in cable entertainment, Bravo ranks No. 10 in primetime among all cable entertainment networks in the A18-49 demo and No. 8 with A25-54, 2013 to-date. Bravo averaged 544,000 A18-49 (up +10% vs. 3Q12’s 496,000), 591,000 A25-54 (up +11% vs. 3Q12’s 532,000), and 968,000 total viewers (up +12% vs. 3Q12’s 862,000) in press prime for 3Q13.
Third quarter was fueled by returning hits including, “The Real Housewives of New Jersey,” which ranked number one in its timeslot throughout the fifth season averaging 1,890,000 A18-49, 2,053,000 A25-54, and 3,100,000 total viewers; “Million Dollar Listing NY,” which was the highest-rated season of the franchise among A25-54 and total viewers; “The Real Housewives of Miami” season three which is up 10% among A18-49 (vs. 822,000) averaging 908,000, up 14% among P25-54 (vs. 850,000) averaging 973,000 and up +8% among total viewers (vs. 1,278,000) averaging 1,377,000 and “The Real Housewives of Orange County” season eight which averaged 1,798,000 A18-49, 1,876,000 A25-54, and 2,757,000 total viewers. Freshman series “Below Deck” averaged 1,059,000 A18-49, 1,146,000 A25-54, and 1,744,000 total viewers and “Tamra’s OC Wedding” averaged 1.7 million total viewers. Bravo’s late night interactive talk show “Watch What Happens Live” hosted by Andy Cohen, is averaging 491,000 A18-49, 566,000 A25-54, and 910,000 total viewers through 56 episodes.
Source: Nielsen Media Research, L7 data through 9/15/13 blended with LS data through 9/29/13 unless otherwise noted. NHI calendar, press prime= M-Su 8p-11p, sales prime= M-Su 7p-2a, cable entertainment ranks include all measured ad-supported cable entertainment networks that air in more than 50% of primetime (M-Su 8p-11p), engaging: Nielsen TV Brand Effect (IAG), 2013 through 9/22/13, P18-49, nonsports, primetime, ranked against IAG measured cable networks, upscale- P18-49 UD $100K+ W/1+College=Yes VPVH for ad-supported cable entertainment nets, 12/31/12-9/29/13, hour cable ranks based on all measured cable networks.