CBS Daytime Posts Year-to-Year Premiere Week Growth in Viewers & Women 25-54

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young and the restless bumper

via press release:

CBS DAYTIME POSTS YEAR-TO-YEAR PREMIERE WEEK GROWTH—ALL SHOWS POST GAINS

 

Top-Rated Daytime Lineup Up +12% in Viewers and +8% in Women 25-54

 

 CBS’s top-rated daytime lineup posted year-to-year premiere week growth in viewers and women 25-54, as all of the Network’s daytime programs notched increases, according to Nielsen live plus same day ratings for the week ending Sept. 27.

 

CBS DAYTIME                     2+                    W25-54

2013                                        3.77m               1.3

2012                                        3.37m              1.2

+12%               +8%

LMAD 1

2013                                        2.65m              0.9

2012                                        2.40m              0.7

+10%               +29%

LMAD 2

2013                                        3.22m              1.0

2012                                        2.74m              0.8

+18%               +25%

TPIR 1

2013                                        4.52m              1.2

2012                                        3.73m              1.0

+21%               +20%

TPIR 2

2013                                        5.32m              1.4

2012                                        4.60m              1.2

+16%               +17%

 

THE YOUNG AND THE RESTLESS

2013                                        4.73m              1.9

2012                                        4.45m              1.9

+6%                 nc

 

THE BOLD AND THE BEAUTIFUL

2013                                        3.57m              1.5

2012                                        3.28m              1.4

+9%                 +7%

THE TALK

2013                                        2.62m              1.1

2012                                        2.33m              1.0

+13%               +10%

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