'Days of Our Lives' Delivers Its Top Premiere Week Women 18-49 Viewership in Three Years

Categories: Network TV Press Releases

Written By

October 3rd, 2013

days of our lives

via press release:



For the Opening Week of the 2013-14 Season, ‘Days’ Jumps 27% Above Last Year’s Women 18-49 Viewership and 47% Above Last Year With Women 18-34 Viewers

UNIVERSAL CITY, Calif. – Oct. 3, 2013 – “Days of our Lives” has generated its largest premiere-week women 18-49 audience in three years and its top total-viewer result for week one of a new television season in more four years, according to “live plus same day” viewing figures for the week of Sept. 23-27 from Nielsen Media Research.

For the week, "Days of our Lives" averaged a 1.0 rating, 7 share among women 18-49 and a 0.6 rating among women 18-34, to tie for #3 among network daytime series in the women 18-49 demographic and tie for #4 in the women 18-34 race. "Days" matched its highest women 18-49 and women 18-34 ratings in 22 months (since the week of November 21-25, 2011).

“Days” delivered its biggest premiere-week women 18-49 audience (630,000) since 2010 and biggest overall audience for a first week of the new television season (2.626 million) since 2009.

For the week versus the same week last year, "Days of our Lives" was up 47% in the women 18-34 race (200,000 vs. 136,000), up 27% in the women 18-49 demographic (630,000 vs. 496,000), up 18% in the women 25-54 race (771,000 vs. 652,000) and up 8% in total viewers (2.6 million vs. 2.4 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.

  • Kelby

    The show still stinks!

  • Sharlene

    Days has been an unwatchable bore for me lately.

  • Mitchell

    The show needs new writers big time!!!

    They’re draging out the Kristen thing way to long,her seduction of Father Eric,to the point I dont care anymore.

    They role out stories way to slowly and have characters acting and reacting stupidly! They create uninteresting characters,that physical-therapist for Rafe,boring. She was much much better as Amanda on AMC!!

    Come on Days,light a torch under your ass!!

  • Jan Chisholm

    I have been a faithful Days watcher for 46 years…I love, love, love all the characters, the writing, and hope they keep up the good work…

  • Isiola

    This show deserves all the accolades..I too have watched since day 1…there have been ups & downs but this show is the best..there has been improvement & all the hardworking is showing…thank you for a job well done!!!

  • Sharon

    I love the show. All of the show. Days should pat their selves on the back for averting the crisis the show was in and turning it into the Emmy winning show it is today.

  • Sheryl

    I’ve been a faithful watcher for 45 years, but I am so tired of Melissa’s unrealistic response to her “spoiled” JJ, I’ve got to consider not watching any more. I’ve gotten to the place that I DVR the show, so I can fast forward through anything with Melissa’s stupid responses to JJ’s more stupid actions.

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