‘General Hospital’ Spikes to 5-Month High in Total Viewers & Ranks as Daytime’s Number 1 Program for the 6th Consecutive Week in Women 18-34


via press release:

“The Chew” Delivers its #2 Week Ever in Women 18-49, Soaring

by Double Digits Year to Year Across All Target Demos


“General Hospital” Spikes to 5-Month High in Total Viewers and Ranks as Daytime’s #1 Program for the 6th Consecutive Week in Women 18-34


“The Chew”: (1:00 – 2:00 p.m.)


Surging by double digits over the year ago week across all target demos, “The Chew” delivered its 2nd-most-watched week of all time in Women 18-49 (541,000/0.8 rating) – behind only last week’s record high – and was its 5th-most-watched week ever in Total Viewers (2.60 million).


  • Wednesday’s show, featuring ‘family friendly foods’ served up by Chef Mario Batali, stood as the series’ #3 telecast on record in Women 18-49 (610,000/1.0 rating), while Monday’s telecast, featuring ‘fabulous fall feasts’ placed among its Top 10 telecasts of all time in Total Viewers (2.79 million). In fact, in the past few weeks, “The Chew” has delivered 4 of its Top 10 most watched telecasts in Total Viewers.


  • Year to year, “The Chew” skyrocketed across all key measures, including by 21% in Total Viewers (2.60 million vs. 2.14 million), by 42% in Women 18-49 (541,000 vs. 381,000) and by 24% in Women 25-54 (653,000 vs. 526,000).



“General Hospital”: (2:00 – 3:00 p.m.)


Fresh off its best season in 5 years, this week “General Hospital” surged to a 5-month high in Total Viewers (2.80 million) – since week of 4/8/13 – posting double digit increases over the year ago week across all core categories.


Notably, “General Hospital” ranked as the #1 program in daytime for the 6th consecutive week in Women 18-34 (262,000/0.8 rating), and placed a solid #2 in Women 18-49 (730,000/1.1 rating) and Women 25-54 (954,000/1.6 rating).


  • “General Hospital” grew by robust double digit margins year to year in Total Viewers (+11% – 2.80 million vs. 2.52 million), Women 18-34 (+44% – 262,000 vs. 182,000), Women 18-49 (+44% – 730,000 vs. 554,000) and Women 25-54 (+31% – 954,000 vs. 726,000).



Source: NTI, U.S. ratings, weeks of 9/23/13 and 9/24/12, Live + Same Day. Gapped/Breakout programming excluded.



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