Soap Opera Ratings: All Soaps Rise in Total Viewers; 'General Hospital' & 'Days of Our Lives' Up in Women 18-49

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October 3rd, 2013


via Soap Opera Network:

Ratings Report for the Week of September 23-27, 2013

NOTE: Please do not copy and paste the entire ratings.  Thank you.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R  4,728,000 (+112,000/+278,000)
2. B&B 3,565,000 (+59,000/+288,000)
3. GH 2,802,000 (+25,000/+281,000)
4. DAYS 2,626,000 (+131,000/+270,000)

1. Y&R 3.5/12 (+.1/+.1)
2. B&B 2.6/9 (same/+.1)
3. GH 2.1/7 (same/+.2)
4. DAYS 2.0/7 (+.1/+.2)


Women 18-49 Viewers
1. Y&R 764,000 (-32,000/-46,000)
2. GH 730,000 (+46,000/+176,000)
3. DAYS 630,000 (+15,000/+134,000)
3. B&B 630,000 (-55,000/-9,000)

Women 18-49 Rating
1. Y&R 1.2/8 (same/-.1)
2. GH 1.1/7 (same/+.2)
3. DAYS 1.0/7 (same/+.2)
3. B&B 1.0/6 (-.1/same)





Source: Soap Opera Network


Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

  • Samsung

    GH almost #1 in the 18-49 demo!

  • Rebecca

    Congrats to everyone at GH!! What a turnaround to almost #1 in women 18-49!! The show has been fantastic lately. It’s wonderful that the numbers are reflecting that and the show is being rewarded for all the hard work put in over the past couple of years. Who says that soaps can’t draw in a younger crowd?

  • Shawn

    Go GH!!! Hopefully the Return of Robin pushes us to #1 in 18-49 demo!!!

  • Jeff

    GO GH! Robin’s return should push it higher! Also, glad to see all the soaps up a minimum of 270,000 viewers over last year. Very few primetime shows can say they are up year to year in viewership.

  • tj

    I like seeing the soaps rise and good for GH. Not to sound negative but the numbers are so up and down from week to week that I cannot get too excited. Though I would love for Y&R to be dethroned if just for a week. What are they going on 18 or so years number 1 in the demo?

  • Derrick

    Good for all soaps to be up!

  • Joey S

    Great week for all the soaps. Congrats to all 4

    Surprising to see GH overtake B&B as #2 in the key 18-49 demographic and closing in to #1 in 18-49 and already #1 in 18-34. Will be interesting to see how the numbers are with Robin’s return. The show has been really good as of late and numbers are showing that

  • KansasGuest

    It’s good to see that ALL soaps continue to rise. They may never hit the heights they did back in the 80’s. But, as a form of entertainment, I think the epitaph for daily soaps have been premature. Look at how popular the telenovelas are over on the Spanish channels. I hope those that can stay the course continue to grow their audience. And, I REALLY hope that the measurement of ratings is adjusted to reflect online & OnDemand viewing for up to a 3-5 days after an episode airs. That’s how many people watch – in batches on weekends.

  • DenverDean

    Since soaps are only measured in L+SD, it would be interesting to know L+7 or L+3 to get a better sense of just how broad the audience is.

  • Jeff

    Well, to get a semi-decent estimate, I would guess GH with Live + 1 averaged 2.65ish last season. There Live + 7 was just under 3 million.

  • robert sprague

    the rating wont last gh needs its vets like I said dante AND LULU MAXI AND SPANELLI OR EVAN AVA AND JULIAN CANT KEEP THE SHOW GOING WITH OUT ARE GREATS LIKE LUKE LAUARA FELICA HEATHER HOLLY ROBERT TRACY MONICA. NOW DONT GETME WRONG LOVE SAM MICHEAL ALEXIS ELIZABETH EVEN KIKI ALL GOOD TALENT. I AGREE WITH THE PERSON WHO SAID GH IS TRYING TO Have a custody battle over connie like bobbi and tiffany battle over lucas the actress that play lulu and maxie are no Sharon wyatt and Jackie zeman these actress are brilliant.

  • SG

    The Connie storyline is great plus Robin is back, go GH!

  • jonboyelk

    Just when I was about to quit the habit GH got interesting again. Happy to see its slow steady rise.

  • Heather

    It’s unlikely that GH will ever surpass Y&R in the 18-49 demo, not even for a week.

    But if GH can manage to stay at #2 in the demo on a consistent basis, it’s fair to say that it will be safe of cancellation (probably not at 100%, but close).

  • Joey S

    Week after week after week Robert Sprague comes on here and tries to say the vets are the reasons the ratings are up. The vets have not been the focus in weeks and numbers have continued to rise so I think it’s time to give up on that theory It is all about the stories being told.

    @Heather I always figured beating Y&R in 18-49 was unlikely but these numbers show there is only a 34,000 difference so I wouldn’t count that out at this point. But staying at #2 in 18-49 is a definite good thing as well.

  • Mike

    Denver Dean

    All you have to do is look at the Season to Date ratings. Those include the Live Plus 7. They are just one week behind the Live Plus 1 since they wait to add in the rating later.

    Live plus 3 will probably never be reported for daytime by a site just because no site is willing to pay the cost for it. And no site currently receives it from their source or sources.


    As far as the epitaph for soaps being heralded too soon. I have never thought soaps were dead…at least not soap opera in the general sense of the genre. True soap opera is alive and prospering in prime time TV. And it will continue to do so for now.

    Daytime soap operas I firmly believe were benefited by the cancellations. Daytime soaps were suffering from overkill. At one time all the daytime soaps were unique and offered something special. Then they all became just like the other. They became so popular that the networks killed all other programming during the day and didn’t give daytime viewers any variety in their day.

    At first it was okay until the soaps all became just copy cats of one another. Then the soaps began to suffer.

    And now we have 4 soaps and all of them are fairly different and offer something unique to viewers. Add to that there are less of them and there is variety. Both ABC and CBS are seeing their whole daytime lineups benefit this season. They are building off one another. And that is what the networks need.

    Hopefully it will continue.

    To me any genre of show that goes into overkill and we have seen it happen often in the history of TV ends up suffering and almost killing itself. It happened with westerns; it happened with prime time soaps in the late 60s after the success of Peyton Place; it happened with family sitcoms after the success of Cosby Show; and it is starting to happen with reality shows that began with the success of Survivor. Reality shows have become almost just a like for the most part but the Survivor clones are slowly fading and we are not seeing as many of them crop up.

  • SoapFansTogether


    And GH drew an amazing 0.8 in women 18-34!

    ALL soaps continue their BIG upward trend:

    Season average of the four top soaps is the best since 2008-09!

    It’s now obvious that the network execs and gurus couldn’t have been more WRONG when they propagated the “end of the soap genre” and killed so many household marks claiming that their cheap talk, game and cooking shows would at least draw the same numbers.

    The fact of the matter is that these cheap shows are only drawing about HALF the ratings our soaps are drawing in the women 18-49 demo (season average) that advertisers actually pay for.

    Networks thought they could just throw the cheapest possible programs at viewers, but actually they have locked themselves into a vicious circle that – if not stopped – will permanently prevent them from getting back the ratings they had even shortly before cancelling ATWT, GL, AMC and OLTL!

    They have to correct these historic mistakes as fast as possible in order to give advertisers the numbers of viewers in the key demo that soaps have been delivering decade afer decade, year after year and continue to deliver like no other daytime genre!

  • SoapFansTogether

    @KansasGuest: I couldn’t agree more.

    Soaps are delivering much better numbers in the key demos than the cheap replacement shows the networks put on after killing our favorite soaps that have been a huge success not only in the US, but all around the world, for decades.

    From what I’m hearing, TV advertisers are tremendously unhappy with the way things have developed in daytime over the last years. They can now only dream of the numbers ATWT, GL, AMC and OLTL were drawing even shortly before getting cancelled.

  • Jan Chisholm

    Keep up the good work Days of Our Lives…You are keeping me hooked for 46 years…

  • Rebecca


    I too always thought that Y&R was pretty entrenched at the top among 18-49’s. But this week GH got within 34,000 of Y&R, so there’s a good chance that GH could soon top it, at least for a week or two (maybe not for the quarter/season) given the momentum the show is generating now. The stories are very, very good. From the numbers above, 26% of GH’s viewers are in that key demo, the most of the four soaps. That must bode well in ad revenue for ABC.

    I agree that as long as GH can stay a pretty steady #2 in that demo range, it’s probably very safe from any cancellation threats. It’s quite a comeback story. Hopefully, RC/FV and their staff can keep it up and not rest on their laurels.

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