Soap Opera Ratings: All Soaps Rise in Total Viewers; 'General Hospital' & 'Days of Our Lives' Up in Women 18-49

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October 3rd, 2013


via Soap Opera Network:

Ratings Report for the Week of September 23-27, 2013

NOTE: Please do not copy and paste the entire ratings.  Thank you.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R  4,728,000 (+112,000/+278,000)
2. B&B 3,565,000 (+59,000/+288,000)
3. GH 2,802,000 (+25,000/+281,000)
4. DAYS 2,626,000 (+131,000/+270,000)

1. Y&R 3.5/12 (+.1/+.1)
2. B&B 2.6/9 (same/+.1)
3. GH 2.1/7 (same/+.2)
4. DAYS 2.0/7 (+.1/+.2)


Women 18-49 Viewers
1. Y&R 764,000 (-32,000/-46,000)
2. GH 730,000 (+46,000/+176,000)
3. DAYS 630,000 (+15,000/+134,000)
3. B&B 630,000 (-55,000/-9,000)

Women 18-49 Rating
1. Y&R 1.2/8 (same/-.1)
2. GH 1.1/7 (same/+.2)
3. DAYS 1.0/7 (same/+.2)
3. B&B 1.0/6 (-.1/same)





Source: Soap Opera Network


Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

  • robert sprague

    @ sophie I agree with you the vets are very important to the show along with the new comers

  • cab

    Another great week for soaps. What a comeback. Love all the screaming and fighting and backstabbing going on at Days. We have got to face the fact that NBC is a low rated network. I can not believe that the new Michael J. Fox show got half of the viewers that The Crazy Ones did at CBS(Crazy Ones 15 million, Michael J. Fox 7 million). The fact that Days is still getting good numbers and improving in the 18-34 category should keep NBC executives happy. Soap fans these days are more able to accept change than they did years ago. When a character was replaced by another actor, either because they left the show or were off sick, the soap had to introduce the new actor in the role. When those characters leave Days by the end of the year, Days has a back up plan. There will be new characters and old ones returning that will make us forget that those characters have left Salem. Some of my favourites have already left but I continue to watch week after week. Days keeps improving itself which I love. Keep it up Days.

  • Jason

    The numbers for GH are good news. I can’t wait to see the ratings reflecting the current vet driven storyline.
    Still hating Kiki and Morgan and Morgan/Eva and Kiki/Michael is sick! Morgan or Kiki on the rebound with Felix is more believable.
    Can we have an ax murderer come to town to take care of Kiki and Morgan?
    I’ll take any way out for those two; polonium poisoning by Obrecht, deep fry by Sean and Max or deep feeze by a Cassadine…
    In return, for ratings purposes, I promise Carlivati and Valentini that I’ll watch the original ABC broadcast and all of the Soapnet re-runs during that murder mystery, with pleasure.

  • Marissa

    LOL @ Jason. As long as they murder Franco, too.

    Perhaps we should have Caleb resurface! :)

  • Mike


    Have you even been on Twitter or some of the boards lately? Not all fans are willing to accept change.

    There are so many people angry over what they perceive as Days doing Chandler Massey wrong by replacing him before his contract was up. Fans haven’t changed.

    I personally always think of a character as a whole. But I was just reading a thread at SON yesterday on characters that fans are always willing to fight for. Most fans associate the character more with who is playing it than they do the character. Often most folks would say for instance with Carly on GH…I will always fight for Carly but only when she was played by Sarah Brown.

    Y&R fans still to this day think Victoria Newman on the show is a fake because of Heinle in the role.

    Fans today are no different than they have ever been.

  • Mike

    Oh and NBC is not the fully low rated network it once was. NBC is the winner on Monday night now. It’s who lineup on Monday night is doing well. The Voice is the only one of the singing comps that has not faltered.

    Parenthood is up this year.

    NBC’s Thursday night comedies have never done that well. But this last week The Crazy Ones and 3.5 Men both fell. That first week they both followed a full hour of Big Bang Theory which had it’s highest ratings ever. This week CBS’ whole night fell after BBT.

    NBC has slowly been making a comeback these last 2 seasons. It is now at least not in last place every night.

    I look at NBC’s daytime the same way I do ABC’s, as long as the shows perform like they do now and hold their own then both networks will hold on to them. But I still see more budget cuts for both soaps on the networks. NBC and ABC won’t to get them produced on a shoestring budget and they will keep cutting them.

  • jonboyelk

    Lol@Jason If they got rid of all they would be able to afford those that we want to see

  • Jason

    @ Marissa. Yeah, let Heather slice and dice Franco. That painting that she gave him looks like the outside of a neopolitan ice cream container. Rembrandt is rolling in his grave.

    @ jonboy. If they need younger talent, why not use Rafe and Molly a little more? At least they don’t have the morals of a crack addict.

  • Mike

    Over at SON they are discussing in one thread how both GH and Y&R are trying to force a writer or producers fave on the fans and make them like it. They are discussing Roger Howarth at GH and Steve Burton at Y&R. And how they are going to great lengths to make them fit on the shows esp. by making them related to big families, etc.

    And how that both are affecting the enjoyment of the shows in a negative way and how that even though they are supposed to be ratings winners that neither one of them when featured heavily bring the ratings up.

    What they are missing is a 3rd component of that discussion. Days has been doing the same for a couple of years now too. For some reason someone at Days has a thing for Shawn Christian and his character. They have done everything possible to make fans like him and adore him. And to make his character work.

    It’s a shame that these writers and producers are putting so much effort into 3 characters that basically mean nothing to these shows when they could spread that effort out into making the whole show more enjoyable to watch.

  • Mimi

    Wow – anyone see Tony Geary’s latest interview in TV Guide? What an ego, and what an ass. Apparently he thinks he is the only reason GH exists.

  • KansasGuest

    @Mimi – Haven’t read the interview. But I’m of the opinion that the ONLY reason GH wasn’t cancelled along with AMC & OLTL was because it captured the hearts & minds of the generation of people now running ABC in their youth. Think of it as pop culture goodwill/capital. A large portion of that goodwill is represented by ONE image only – Luke & Laura Spencer’s wedding. You can put that image onscreen, & like Larry Hagman’s face in a Stetson, it represents a watershed time in American pop culture. Like it or not, what he, Genie Francis, & Gloria Monty produced back in the 80’s is still reaping benefits for ABC (and GH) today.

  • jonboyelk

    @Mike I must admit I feel the same as most about recasts. Although its the same character, actors often take the role in another direction. Heinle lacks that certain spark Thom had as Victoria and I’ve never cared for the character since the recast. Same with Jill. Jill prior to 1987 is mostly a different person from the one who came after….and the original was much more fun to watch. @Jason GH should definitely give TJ more to do. That kid is a good little actor. I can definitely see him moving on to bigger things. RC is really missing storyline potential with that quadrangle. Back to Mike: never having seen the original Carly until soapnets 50 old episodes I can see why fans would prefer her. Laura Wrights Carly is annoying!

  • Mike


    I prefer certain actors in roles over others. We all do. I definitely prefer Heather Tom, but that does not stop me from recognizing that Victoria is till there. And there is no actor that is so important I would quit watching a soap opera over them.

    To me soap is about the characters and not the actors.

    I think of characters and the way they evolve even from one actor to another as just a growth in that character. I am not the same person I was 20 years ago. I have changed…some changes for the good but some are not.

    Some of the best characters and best moments in soap history were played by recasts and not the original actor or even the one most known.

  • walsh

    @Mike I must admit that soap reruns did not do well in syndication on cable stations. Disney’s soap channel was nearby cancellation a few time so they do not have the potentiel of gaining more than 1 million of audience on and off in the american market. Also, some shows do not age well as others and it’s not profitable for cable tv who never had soaps in their programming to be suddenly successful with soaps reruns. Some of them that you mention did not even have 4 millions of people watching in the 80’S!!! How can you expect to have more than 100 000 people even watching those reruns? Guiding Light, Another world or Ryan’s Hope did not have the same life time audience span than the currently four major soaps remaining on conventional networks. Yes, maybe Guiding Light in the 1955-1965 era … Maybe Another World in the 70’s but it’s not these reruns that were broadcasted… It seems odd to say but I realize that the four soaps remaining are still the ones with more than 50-100 millions domestic viewers in their life time. Plus you had the ones who are sold in many international markets and doing extremely well in Europe and Canada. Also, not all reruns are good to broadcast. It needs maybe some editing and classification by time, by viewing habits( reruns that were making the number ones in their era or innovate… ), by headwriters and by actors or actresses, or by storylines and even supercouples. Don’t forget that we are talking about 40 000-50 000 episodes just with the four remaining soaps!! It needs some people who knows exacly which episodes or storylines that have some potentiel to still interest large audience in 2013!! I am convinced that Days have plenty of those, just by making an exemple here… Soaps in 2013 are now a niche market that can be really profitable if the people who create or broadcast them are passionate about their existence and their long run history.

    I am the one believing (maybe I am the one illuminated here….) that NBC, ABC and CBS, should benefit from their past shows by making some classified reruns on their online streaming network with some advertisement. It can even reach more viewers on current shows because some storylines are related to the past and some viewers who did not see old episodes of their favorites can now see what they miss to understand better their veterans and current storylines. Days did a special one time episode in the late november 2012 with the return of Eileen Davidson (a.k.a Kristen) by showing an old 1997 episode to better understand the character. Obviously it’s not everyone who were watching Days at this particular period. The numbers was not bad after all ; 1.8 millions for an old 1997 episode!!!

    On the other hand, younger generations are not used to soaps except the ones who watch them from time to time in conventional television or watch conventional programming in primetime. How can you gamble reaching new viewers on line by making soaps available by itune or lulu something for younger generation? People who are watching them are not the 18-34 something for now…It can change … however. I heard that Days of our lives was not selling bad after all on Itunes but NBC cancel the right to sell in some degree and now I don’t think they are doing as good as 2008-2010. The only broadcasters that have and can still make difference in reruns and in the soaps business in the american markets are ABC, CBS, NBC anf Fox ( and I am not really sure about that for the last one either…) Why am I saying that? Because in my opinion, most of the people who still watch or was watching soaps in the past are still the ones who watch television in the old ways and still curious from time to time to see what’s going on on traditional broadcasters. They are also the ones who still will watch soaps on line in streaming directly from the network. If not, do a search, and you will be interested by the viewing habits of those who watch Y&R, B&B, Days or GH on line in streaming from their broadcaster’s site.

    But, the audience is there … I am convinced about that! The radio is not dead after all, even when the television did appear in the scene in the late 50’s. It just needs some creativity and ask those questions. What television and soaps offer that the net and other prime time shows do not offers?? Why some people are related soo much on their tv and soaps??? How can we make more punching and over-the edge storylines that are modern and actual but at the same time are related to past , some degree of nostalgia, old tv habits and history??? As I said before, I am maybe too optimistic, but a see a bright future for those four soaps remaining on television….

  • robert sprague

    I agree with Kansas guest about gh we don’t watch it for felix brad lulu or dante and ive really had enough of Patrick and Sabrina and how long befor robin is going to reach port Charles get there all ready. and where is genie francis laura is she gone for good or what, dos any one know.

  • jonboyelk

    @Mike I’ve got to admit when Brenda Dickson was replaced by Jess Walton I stopped watching for over 10 years. Not even an occasional peek. I think I only started watching again when Jamie Lyn Bauer came on for a brief return. And then I quit again when Arena Bell wanted us to suddenly believe Philip was alive all this time.

  • Joey S

    @robert sprague,

    you keeps saying people don’t watch for lule or dante or patrick or sabiran or maxie or spinelli or morgan/kiki/ the jeromes all the new characters people only watch for the vets.

    then please explain to me all the ratings that have been posted in the last weeek that have been up were when these were the characters and stories that were on. no vets were on.

    and robin’s debut ratings won’t be in until this friday so again if people don’t watch for thee people you say they don’t watch for they why have the ratings been up the last few weeks

  • Joey S

    Rumors are even stronger about Katie Couric’s talk show being cancelled. The Hollywood Reporter had a very interesting article on it today

    Persistent reports that Katie Couric’s talk show, Katie is about to be cancelled are stronger than ever, and now comes a new article on how badly the show is performing from The Hollywood Reporter!

    Couric’s soft ratings, huge budget, and rumored “disdain” for her female demographic and a very low Q Score, where only 10% of women actually few Katie favorably, could be part of the cause of her almost imminent demise! The decision on whether there will be third season of Katie will come this later this month, but renewal now seems like a long shot!

    THR reports, “In fall 2012, Disney/ABC TV rolled out the red carpet for Couric, 56, giving her plum time slots on the best stations, fat license fees and loads of promotion. The initial annual budget was $50 million, according to a show source — including $20 million for Couric over two years. (That budget has been brought down to $35 million. Similar talk shows cost about $20 million a year.) But station owners now complain the daily strip hasn’t lived up to the hype, and several insiders tell THR that internal discord has become nearly unbearable.”

    Couric’s show strategy is not paying off to keep or bring in an audience either” “Despite pleas from staff, ‘she always wanted to lead with experts,’ adds the ex-employee.”Her producers said: ‘Katie, if you want to do this social issue, brings in people who have lived it. Get the kids to tell their mother’s story and empathize and relate. Then in segment six we’ll have the experts.’ What happens? ‘Segment one we’re having the sociologist from Harvard.’ ”Couric’s strategy also has led to difficulty in booking some guests.”

    A Couric source says she is adamant about doing a show she is proud of, and she is prepared to move on if the ratings don’t back up her mission.

  • Mike

    All these articles on how bad Katie is doing are always so funny. Are people so scared of Katie Couric that they are afraid to give their names out when they talk about her.

    I don’t think Katie’s show is going to be renewed. I think Katie will be taking Walter’s place on The View. And Monique’s show will replace Katie’s.

    But I still don’t get these articles. All the ones that have produced have listed sources close to the show, former staffers, or sources at ABC and not one of them has spoken out and given their name. Either they are afraid of ABC or Katie one. It is so funny.

  • Joey S

    I am guessing they won’t give their names because the show still is not cancelled. If they were to give their names I am sure there would be repercussions either from the producers or Katie or both

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