via press release:
CBS PREMIERE WEEK IS UP IN VIEWERS AND EVEN IN DEMOS VERSUS LAST YEAR WITH LIVE +3-DAY PLAYBACK INCLUDED
CBS Posts Largest Premiere Week Lifts of Any Network in Viewers, Adults 18-49 and
L+3 Playback Extends CBS's Weekly Viewer Advantage and Moves Network into Second Place in Adults 18-49
"" Special Overtakes Football as the Week's Top Program in Viewers and Adults 18-49
Live +3-Day DVR/VOD playback during premiere week lifted CBS to higher audience levels than premiere week a year ago, according to Nielsen live plus 3-day ratings.
Compared to L+3-Day audience totals for last year, CBS was up +1% in viewers increasing its audience to 12.40 million viewers for the week from 12.32m last year. Among adults 18-49 and adults 25-54, CBS was even with last year.
CBS posted the largest premiere week lifts of any network in viewers (+2.02m, +20%), adults 18-49 (+0.7, +32%) and adults 25-54 (+0.8, +27%).
With L+3 playback, CBS increased its weekly premiere live plus same day advantage over second place NBC's programs from 550,000 viewers to +1.24 million viewers and moved into second place (tie) in adults 18-49.
In addition,(S), and moved ahead of " " in viewers, while (S) surpassed " " to become the week's top program in viewers and adults 18-49.
CBS Programs Gaining 3 Million Viewers or More:
PERSON OF INTERST +3.08m
CBS Programs Gaining +1.0 Rating Points or More in Adults 18-49:
CBS Programs Gaining +1.0 Rating Points or More in Adults 25-54:
Note: These are program averages and exclude sports overruns and breaking news.