via press release:
Last night’s 5th season premiere of THEreturned against all original competition, with its most watched (2.55M) and best W18-34 (1.8) for an episode since March 21.
The TVD premiere grew versus last season’s May finale by +18% in A18-34 (1.3) and +14% in total viewers (2.55M), and held even among W18-34 (1.8).
THEpremiere outrated NBC’s original comedies in the hour among both A18-34 and W18-34.
The series premiere ofgave The CW its best time period ratings in a year, drawing 2.15M viewers, a 0.9/3 in A18-34, 1.4/3 in W18-34 and 0.9/3 in A18-49.
retained 84% of THE total viewer lead-in, 78% in W18-34, 69% in A18-34 and 75% in A18-49.
Last night was The CW’s most watched and highest rated Thursday night in W18-34 since 11/8/12, and the highest-rated night among A18-34 since 1/24/13.
Last season, THE VAMPIRE DIAIRIES averaged major increases in audience when time-shifted viewing data is added, averaging a +44% increase in A18-34 in Live +3 Day ratings, and a +54% increase in A18-34 in L+7.
Among W18-34, those increases are +46% in L+3 and +57% in L+7 viewing.
In total viewers THEadded an additional +36% in L+3 and +45% in L+7.
When digital streaming across online and mobile viewing is added, THEadded an additional 63% to its total audience per episode on average last season.