'The Blacklist' Sets a New Live + 3 Record, Adding 5 Million Viewers

Categories: Network TV Press Releases

Written By

October 5th, 2013

The Blacklist Episode 2

via press release:

Week two of “The Blacklist” has set a new record for biggest “live plus three day” lift, becoming the first broadcast network show to add more than 5 million viewers when going from its “live plus same day” audience to its “live plus three day” result.

The Sept. 30 telecast of “Blacklist” averaged 16.429 million viewers in L+3 results, an increase of 5.081 million or 45% versus its 11.348 million in L+SD,  according to data from Nielsen Media Research.  That 5.081 million lift is bigger than the week-one “Blacklist” increase of 4.362 million, which set a new record for biggest lift from L+SD to L+3 in broadcast-network history.  The percentage increase went up from 35% in week one to 45% in week two.

Week two of “The Blacklist” retained 97% of its premiere-week viewership in L+7 (16.4 million vs. 16.9 million).

Adults 18-49

Week two of “The Blacklist” retained 97% of its premiere rating in “live plus three day” 18-49 results (4.95 in week two vs. 5.11 in week one, L+3).

The lift from L+SD to L+3 was bigger in week two than in week one – from a lift of 1.28 rating points in week one to 1.66 in week two.

That L+3 increase jumped from 33% in week one to 50% in week two.

In adults 18-49, week two of “The Blacklist” rose from a 3.29 rating in “live plus same day” to a 4.95 in “live plus three day,” according to data from Nielsen Media Research, a lift of 1.66 rating points or 50%.  In week one, the show grew from a 3.83 rating in L+SD to a 5.11 in L+3, a gain of 1.28 rating points or 33%.

 
  • erwanfromfrance

    WOW ! These numbers are HUGE ! Go The Blacklist !

  • andy

    I know this doesn’t really matter, but that’s still a nice jump.

  • erwanfromfrance

    Still, it’s weird to see that the exact ratings is 3.29 as half hours were : 3.8 – 3.3

  • Shepherd

    Those half hour numbers are only preliminary. They don’t release final half hours.

    97% retention is very good. So far, this show is a real hit.

  • StevenD

    This show feels like it should be on at 9, could really anchor a night for NBC.

  • Chris_SAdvisor

    Andy, is your thinking that it already had good numbers? Or do you think that L+3 does not earn any commercial income for the network?

    It is a good return, but this episode was purely procedural, ignoring the serial aspects of the premier. If that continues as a primarily procedural, these kinds of numbers will not be sustained. It is certainly not going into bear territory, but it would shed about 35% from this L+3 high. It is the mix of procedural and serial that captured a lot of interest.

  • Andy

    I agree… It needs a good mix to sustain interest. I am not a huge procedural fan… I don’t need shows to wrap up cases each episode, but I guess a lot of people enjoy that. I still enjoy the show though.

  • E

    When are we going to see the Live +7 ratings?

  • Shepherd

    @E

    More than a week after the week in question ends. On Wednesdays I believe.

  • j

    CBS has had tons of luck with procedurals. I don’t think the genre is going to kill the show.

  • Ultima

    @E
    When are we going to see the Live +7 ratings?

    Live+7 ratings are typically posted on Mondays, two weeks after the end of the week (or three weeks after the start of the week if that’s easier to remember).

    The Live+7 ratings for premiere week should be available on 14 October.

  • k:Alex

    When will the +7 days appear?

  • k:Alex

    Sorry, my internet page didn’t refresh itself so I don’t saw it was already asked.

  • Jacques

    Totally agree it should be on at 9. It’s the first really decent show for NBC in years. Ok, I thought the same last year with ‘Revolution’ last year, but that got boring really soon (I stopped watching after 8episodes). But the premise of ‘The Blacklist’ is alot better, not to mention James Spader… So if it continues down this road, it could really become the number 1 NBC show.

  • PurpleDrazi

    @Chris_SAdvisor

    It is a good return, but this episode was purely procedural, ignoring the serial aspects of the premier. If that continues as a primarily procedural, these kinds of numbers will not be sustained.

    I’m not sure what you mean. Are you talking about the mystery behind her childhood and her husband because the show touched on both of those things during the hour.

    Even if it does become primarily a procedural I think it will be fine. As j stated above, they have done very well for CBS.

  • Squeek

    I am surprised by the numbers. I did not expect much of this show and after watching two episodes i can see it has definite appeal with great production values thus far. Who would have thought NBC would find a dark horse after all the flops.

    S

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