ABC’s ‘Once Upon a Time’ Retains 96% of its Week-Ago Premiere in Adults 18-49


via press release:

Against strong sports-driven competition from NBC’s Sunday Night Football and an NFL overrun-fueled CBS, ABC drew 15% more viewers than Fox on Sunday night.  ABC’s Once Upon a Time was Sunday’s #1 drama in Adults 18-49, outdelivering CBS’ NFL-boosted The Good Wife and The Mentalist.

More than quadrupling its repeat lead-in at 8pm (+317% – over an encore of last week’s premiere episode), ABC’s Once Upon a Time retained 96% of its week-ago premiere in Adults 18-49 (pacing within 1-tenth of a rating point). In addition, the ABC drama held 100% of its premiere audience in Adults 18-34. Once Upon a Time ranked as the top-rated entertainment program in its hour with key Women: W18-49 and W18-34. It was also the #1 most social broadcast telecast of the evening.
During the 9 o’clock hour, ABC’s Revenge topped Fox’s comedies by nearly 2.0 million viewers (Family Guy/American Dad) and beat out its non-sports competition with Women 18-49. L+3 Day Ratings:  Last week’s Revenge premiere gained a full Adult 18-49 rating point in the L+3 numbers (+43%) and the percentage increase was considerably higher for this year’s premiere than for last year’s opener (+43% vs. +28%). Revenge was also Sunday’s biggest overall gainer in L+3, adding on another +2.5 million viewers to its L+SD tally.

During the 10 o’clock hour, ABC’s Betrayal defeated its CBS drama competition (Good Wife/Mentalist) with Women 18-34.


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