L+3 Ratings: ABC’s ‘Marvel’s Agents of S.H.I.E.L.D.’, ‘The Goldbergs’ and ‘Nashville’ Score Bigger Playback Gains in Week 2

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Marvel's Agents of S.H.I.E.L.D. cast

via press release:

Live + 3 Day Ratings for the week of 9/30/13 (Monday-Wednesday):

Based on Nielsen’s Live + 3 Day playback data for Monday-Wednesday of the 2nd week of the new season, the series debut of ABC’s Super Fun Night surged to a 3.8 rating among Adults 18-49 in the L+3 Day numbers, up from a 3.2 rating in the first reported L+SD statistics (+0.6 rating points).

In the Live + 3 Day data for the 2nd episode of Marvel’s Agents of S.H.I.E.L.D., the new ABC drama saw significantly bigger TV playback gains than for its premiere telecast. The show surged 48% to a 4.9 Adult 18-49 rating (vs. a 3.3 rating in L+SD), up from a 38% increase for its debut telecast. Additionally, the second episode of the show built 39% in L+3 to deliver 12.07 million Total Viewers (vs. 8.66 million viewers in L+SD), up from a 30% increase for its premiere. Growing to a 4.9 rating in Adults 18-49, S.H.I.E.L.D. moved ahead of CBS’ NCIS in the L+3 numbers (+11% – 4.4 rating) to emerge as Tuesday #1 scripted series in the key young adult demo.

Week 2 of ABC’s The Goldbergs posted larger TV playback increases than did its week-earlier debut, gaining 32% after 3 days of TV playback (versus +26% the prior week) to deliver a 2.9 rating in Adults 18-49 in the L+3 ratings (from a 2.2 in the L+SD numbers).

ABC’s Nashville also posted bigger TV playback gains in week 2 than its premiere telecast. The sophomore ABC drama gained a full Adult 18-49 rating point in the L+3 numbers, going from a 1.9 rating to a 2.9 rating (+53%), up from +0.9 rating points (and +45%) for the prior week’s premiere episode. In addition, the second episode of Nashville picked up an additional 2.39 million Total Viewers after 3 days of TV playback, marking a 40% increase in week 2 (versus +36% for the premiere). In the L+3 numbers, Nashville tied CBS’ CSI for #1 in Wednesday’s 10pm hour among Adults 18-49 (2.9 rating). Initially in the first reported L+SD ratings, the CBS drama led Nashville by 2-tenths of a rating point with young adults.

In the first 3 days of available TV playback for the week, ABC had 3 shows add on at least 3 million viewers over their first-reported Live + Same Day totals (the most for any network): S.H.I.E.L.D. (+3.41 million), Castle (+3.32 million) and Modern Family (+3.10 million).

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