Disney Channel Kicks Off Month-Long ‘Monstober’ Celebration as TV’s #1 Total Day Network for the 121st Consecutive Week in Kids 6-11

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Dog With a Blog

via press release:

Ratings Highlights September 30- October 6, 2013 – Final National Ratings

Disney Channel Kicks Off Month-Long ‘Monstober’ Celebration as TV’s #1 Total Day Network for the 121st Consecutive Week in Kids 6-11 and Tweens;

All New “Dog With A Blog” Hits 5-Month High in Total Viewers 

 

24-hour Disney Junior Channel Ranks as TV’s #1 Preschool-Dedicated Network for the 27th Consecutive Week Among Preschoolers 2-5; Towers Over

Nick Jr. by Double Digits and Sprout by Triple Digits

 

Disney Channel: Total Day and Prime Highlights

 

For the week of September 30, 2013, kicking off its month-long ‘Monstober’ programming event, highlighted by Halloween-themed episodes of hit original series including “Dog With a Blog,” “A.N.T. Farm,” “Good Luck Charlie” and “Shake It Up,” Disney Channel ranked as TV’s #1 network in Total Day for the 121st consecutive week among Kids 6-11 (534,000/2.2 rating) and Tweens 9-14 (481,000/2.0 rating), closing in on two-and-a-half years dominance in the target demographics (dates back to week of 6/13/11).

 

Disney Channel more than doubled Nickelodeon in Tweens 9-14 (+101% – 481,000 vs. 239,000) and out-performed the key competitor by 49% in Kids 6-11 (534,000 vs. 359,000), marking the network’s 100th and 102nd consecutive week with at least a double digit advantage, respectively.

 

In Prime, Disney Channel stood as cable TV’s #1 network for the 438th week in a row among Kids 6-11 (958,000/4.0 rating – 8+ years) and 175th in Tweens 9-14 (847,000/3.5 rating – 3+ years).

 

  • Friday’s all new Halloween-themed “Dog With a Blog” hit a 5-month high in Total Viewers (3.45 million – since 5/5/13), ranking as the week’s #1 TV telecast across target Kids 2-11 (1.91 million/4.9 rating), Kids 6-11 (1.59 million/6.7 rating) and Tweens 9-14 (1.37 million/5.7 rating).

 

  • Overall, Disney Channel delivered the week’s Top 7 TV telecasts in Kids 2-11, Top 33 TV telecasts in Kids 6-11 and Top 10 TV telecasts in Tweens (Top 5 below):
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