'The Vampire Diaries' and 'The Originals' See Big Gains with Time-Shifted Viewing

Categories: Network TV Press Releases

Written By

October 8th, 2013

The Vampire Diaries Season 5 Premiere

via press release:

The CW officially kicked off its fall 2013 season last week up year over year. For the week ending 10/6/13, The CW was up across the board versus the same week last season, +32% in total viewers (1.37M vs. 1.04M), +32% in women 18-34 (0.7/2 vs. 0.5/2), +21% in adults 18-34 (0.5/2 vs. 0.4/1) and +25% in adults 18-49 (0.5/2 vs. 0.4/2).

For the week of September 29, THE VAMPIRE DIARIES was ranked #6  in Nielsen’s Twitter TV ratings for non-sports programming, and was the #2 drama on television, behind only Scandal.


With Live + 3 Day delayed viewing counted, both THE VAMPIRE DIARIES and THE ORIGINALS saw big gains compared to Live + Same Day ratings for their Thursday night premieres.

In L+3 ratings, the season premiere of THE VAMPIRE DIARIES jumped +53% in adults 18-34 (1.26 vs. 1.93), +57% in women 18-34, more than a full rating point (1.77 vs. 2.79), +43% in total viewers (2.59M vs. 3.7M), and +54% in adults 18-49 (1.22 vs. 1.88).

The percentage of viewers time-shifting this season’s THE VAMPIRE DIARIES premiere nearly doubled versus last season, when THE VAMPIRE DIARIES saw increases of about 26% in L+SD vs. L+3 ratings in viewers and key demos.

THE ORIGINALS series premiere also saw major increases with time-shifted viewing added in, with a huge +66% gain in women 18-34 (1.34 vs 2.22), a +58% increase in adults 18-34 (0.96 vs 1.53) and a +39% jump in total viewers (2.2M vs 3.07M).

In L+3 Day ratings, THE ORIGINALS outrated last year’s series premiere of BEAUTY AND THE BEAST in the same time period by +17% in adults 18-34 and by +14% in women 18-34.

When digital streaming is added in, last season THE VAMPIRE DIARIES averaged a +63% gain in viewers per episode.

  • Tphxitachi


  • Wright

    Great news for both shows.

  • romo

    In other news:

    Water is wet.

  • TomJH

    Gossip Girl use to get high 3s and even low 4s in the women 18-34 as late as season 4.

  • tv#1

    Love both shows. I hope they are able to rate well throughout the rest of the season.

  • david

    Wow looks like alot of people watched them with in three days after they aired. I hope alot of thoughs people follow the Originals to tonight.

  • Michael

    Could just be me, but it seems like networks are sending DVR related stats everyday more than usual in the past.

  • Mark wood

    Because their same day numbers look terrible. Now if DVR viewers started to watch commercials more then they have previously these numbers would actually count for something.

  • mia

    good ratings, but its DVR ratings combined is what VD normally gets live one year or so ago, normally its DVR’s always gets over 4 million, so its good but the show is going down.

  • hallie

    Something is off with this the originals ratings are less then what ringer had and they got cancelled so I don’t see how this could be a big win for the cw. The only thing I could think of it is like the buffy/angel thing where the original show is doing well it carry’s the spin off but as right now the originals ratings are not good.

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