‘The Vampire Diaries’ and ‘The Originals’ See Big Gains with Time-Shifted Viewing

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

The Vampire Diaries Season 5 Premiere

via press release:

The CW officially kicked off its fall 2013 season last week up year over year. For the week ending 10/6/13, The CW was up across the board versus the same week last season, +32% in total viewers (1.37M vs. 1.04M), +32% in women 18-34 (0.7/2 vs. 0.5/2), +21% in adults 18-34 (0.5/2 vs. 0.4/1) and +25% in adults 18-49 (0.5/2 vs. 0.4/2).

For the week of September 29, THE VAMPIRE DIARIES was ranked #6  in Nielsen’s Twitter TV ratings for non-sports programming, and was the #2 drama on television, behind only Scandal.


With Live + 3 Day delayed viewing counted, both THE VAMPIRE DIARIES and THE ORIGINALS saw big gains compared to Live + Same Day ratings for their Thursday night premieres.

In L+3 ratings, the season premiere of THE VAMPIRE DIARIES jumped +53% in adults 18-34 (1.26 vs. 1.93), +57% in women 18-34, more than a full rating point (1.77 vs. 2.79), +43% in total viewers (2.59M vs. 3.7M), and +54% in adults 18-49 (1.22 vs. 1.88).

The percentage of viewers time-shifting this season’s THE VAMPIRE DIARIES premiere nearly doubled versus last season, when THE VAMPIRE DIARIES saw increases of about 26% in L+SD vs. L+3 ratings in viewers and key demos.

THE ORIGINALS series premiere also saw major increases with time-shifted viewing added in, with a huge +66% gain in women 18-34 (1.34 vs 2.22), a +58% increase in adults 18-34 (0.96 vs 1.53) and a +39% jump in total viewers (2.2M vs 3.07M).

In L+3 Day ratings, THE ORIGINALS outrated last year’s series premiere of BEAUTY AND THE BEAST in the same time period by +17% in adults 18-34 and by +14% in women 18-34.

When digital streaming is added in, last season THE VAMPIRE DIARIES averaged a +63% gain in viewers per episode.

blog comments powered by Disqus