Univision Ranks #1 on Friday Night Among Adults 18-34 and #2 Among Adults 18-49

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via press release:

Univision Ranks #1 on Friday night among Adults 18-34 and #2 among Adults 18-49

Audiences are Drawn to “¡Mira Quién Baila!”(Look Who’s Dancing), Outpacing its Season 3 Performance among Total Viewers 2+ (+8%) and Adults 18-49 (+2%)

Univision Broadcast Prime Highlights – Week of September 30, 2013 to October 6, 2013

·         On Monday night, Univision’s entire primetime lineup ranked among the top 15 programs for both Adults 18-49 and Adults 18-34. Univision increased its audience versus the prior Monday among Total Viewers 2+ (3.7 Million, +4%), Adults 18-49 (1.9 Million, +7%), and Adults 18-34 (908,000, +15%).

·         On Tuesday night Univision ranked as the #4 network among Total Viewers 2+, out-delivering FOX by +4%.

ü  Univision’s entire primetime lineup ranked among the top 15 programs for both Adults 18-49 and Adults 18-34.

ü  Univision reported week-to-week audience growth on Tuesday night among Total Viewers 2+ (3.5 Million, +8%) and Adults 18-49 (1.8 Million, +5%).

·         Univision rose to the #4 network position on Wednesday night among Adults 18-34, out-delivering NBC by +14%.

ü  Univision also experienced audience growth of +9% among Adults 18-34 versus the prior Wednesday.

ü  Univision’s entire primetime lineup ranked among the top 15 programs for both Adults 18-49 and Adults 18-34.

·         On Thursday night, Univision ranked as the #4 broadcast network among Adults 18-49 and for the second consecutive week among Adults 18-34, out-delivering NBC by +2% and +18% respectively.  Univision’s entire primetime lineup ranked among the top 20 programs for both Adults 18-49 and Adults 18-34.

·         Univision held the #1 broadcast network rank for the second consecutive Friday night among Adults 18-34.  Univision also rose to the #2 position among Adults 18-49, out-delivering FOX, NBC, and CBS in each demographic.

ü   At 10 p.m., Univision aired the grand finale of “Que Bonito Amor” (Beautiful Love).  The one hour finale attracted 4.1 Million Total Viewers 2+, 2.1 Million Adults 18-49, and 1 Million Adults 18-34. “Que Bonito Amor” was the #1 program for the night among Adults 18-34 and #2 among Adults 18-49.

ü  Univision’s entire primetime lineup ranked among the top 5 programs among Adults 18-34 and top 10 programs for Adults 18-49.

ü  Univision reported audience increases over last Friday among Total Viewers 2+ (+3%), Adults 18-49 (+5%), and Adults 18-34 (+14%).

·         Airing “Sabado Gigante” (Giant Saturday), Univision ranked as the #4 broadcast network among Total Viewers 2+ and Adults 18-34.

ü  “Sabado Gigante” experienced double digit percentage gains over its prior week performance and averaged 2.1 Million Total Viewers 2+ (+15%), 827,000 Adults 18-49 (+17%), and 375,000 Adults 18-34 (+30%)

ü  Univision out-delivered CBS by +58% among Adults 18-34 and FOX by +2% among Total Viewers 2+ on Saturday night.

ü  Compared to last Saturday, Univision reported double digit percentage increases among Total Viewers 2+ (+14%), Adults 18-49 (+17%), and Adults 18-34 (+30%).

·         On Sunday night, Univision’s entire primetime lineup ranked among the top 20 programs for Total Viewers 2+, Adults 18-49, and Adults 18-34.

ü  Airing at 8 p.m., “¡Mira Quién Baila!”  (Look Who’s Dancing) averaged 3.7 Million Total Viewers 2+, 1.7 Million Adults 18-49, and 640,000 Adults 18-34. In its fourth week “¡Mira Quién Baila!” is outpacing its prior season performance among Total Viewers 2+ (+8%) and Adults 18-49 (+2%).

·         Univision’s 9 p.m. novela “La Tempestad” (The Storm) saw increases over the prior week among Total Viewers 2+ (3.6 Million, +1%) and Adults 18-34 (826,000, +5%).

·         Univision’s 10 p.m. novela “Que Bonito Amor” (Beautiful Love) saw double digit percentage gains over the prior week among Total Viewers 2+ (3.6 Million, +11%), Adults 18-49 (1.8 Million, +13%), and Adults 18-34 (791,000, +25%).

·         Univision experienced week-over-week audience gains among Total Viewers 2+ (+2%) and Adults 18-34 (+4%) during broadcast prime.

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