CBS Wins Third Consecutive Tuesday in Viewers

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via press release:


Network Also Places First in Adults 25-54

“NCIS” Tops Night in Viewers and Adults 25-54

CBS won its third consecutive Tuesday in viewers and placed first in adults 25-54 (tie) as NCIS, NCIS: LOS ANGELES and PERSON OF INTEREST all won their time periods, according to Nielsen preliminary live plus same day ratings for Oct. 8.

NCIS was first in viewers (17.87m) and adults 25-54 (4.0/11) and averaged 2.7/08 in adults 18-49.  NCIS was Tuesday’s #1 program among viewers and adults 25-54.

NCIS: LOS ANGELES was first in viewers (14.78m) and second in adults 25-54 (3.6/09) and adults 18-49 (2.6/07).

At 10:00 PM, PERSON OF INTEREST was first in viewers (11.68m) and adults 25-54 (3.0/08) and was second in adults 18-49 (2.0/06).

For the night, CBS was first in households (9.3/15), viewers (14.78m), tied for first in adults 25-54 (3.5/09, with NBC) and second in adults 18-49 (2.4/07).

Updated Tuesday ratings will be available later today.

Editor’s Note: Television viewing on platforms such as DVR, video-on-demand and online streaming continues to grow at a fast pace.  Last season during premiere week, Live+7 CBS audiences grew 20% over Live+SD in total viewers, up from 17%  in 2012.  In A18-49, Live+7 levels grew 29% from Live+SD, up from 23% one year ago.  Additionally, many CBS shows experienced as much as a 50% increase in total viewers once full 30-day multi-platform audiences were accounted for.  In an effort to quantify how much non-linear viewing adds to Live+SD audiences, CBS Research will provide estimates for series which will include DVR playback as well as multi-platform viewership.

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