iHeartRadio Music Festival Drives Record-Breaking Listener Engagement Across All Social Media Platforms

Categories: Network TV Press Releases

Written By

October 9th, 2013


via press release:


2013 Festival Social Media Engagement Doubled Over Prior Year Generating 2.3B Impressions and More Buzz Than the 2013 Super Bowl Halftime Show

Instagram Activity Soared From Virtually Zero in 2012 to Nearly a Quarter of All Social Media Activity in 2013

NEW YORK ­ October 9, 2013 ­ Clear Channel Media and Entertainment today shared details of the social media engagement surrounding its 2013 iHeartRadio Music Festival, which took place in Las Vegas on September 20 and 21. This year's festival drove record-breaking buzz across all social media platforms, with more than 700K active social media users generating a total of 1.4M pieces of content and 2.3B total impressions, double the amount vs. prior year.

Facebook, Instagram and Twitter were the leading channels for conversation around the 2013 festival. Photo-sharing experienced a breakthrough at this year's festival, with Instagram posts accounting for 23% of all social media activity, as compared to less than 1% in 2012. Other statistics of note include:
·      97,202 social media posts and 1,297,909 interactions were generated about the festival, resulting in 1,440,304 total pieces of buzz
€    Miley Cyrus topped the artists discussed during the festival, followed by Katy Perry, Queen and Chris Brown
€    Social media interactions were skewed female (66% of content came from women) and young ( 48% of the social media contributors were 18-24 year olds); 83% of all people who participated were under 34 years old
€    iHeartRadio's brand partners benefitted from 38M social impressions over the festival weekend
€    The festival generated 38 trending topics on Twitter over the course of the weekend, with iHeartRadio trending worldwide both nights

This year's two-day iHeartRadio Music Festival brought to life the music of the iHeartRadio app and offered fans an opportunity to enjoy a weekend of incredible live music and surprise performances by their favorite artists.  The iHeartRadio app, which reached its first 20 million registered users faster than any digital service in Internet history, delivers everything listeners want in an all-in-one platform: Instant access to more than 1,500 radio stations from across the country, user-created Custom Stations inspired by a favorite artist or song, thousands of curated digital stations "Perfect For" any mood or activity, and the new iHeartRadio Talk feature giving users access to the best on-demand news, talk and entertainment content available today.

  • Mal

    My absolute favorite performance of the night was when Adam Lambert fronted Queen and incredibly sang their music. That guy rocks!

  • Hanne

    I so agree with Mal… the highlight of the entire festival was Queen featuring Adam Lambert… epic!

  • Leigh

    Enjoyed Bruno, Elton, and a few others, but Queen with Adam Lambert was a revelation – that boy can sing like few others. More of that collab, please.

  • melody

    I have to agree with the above.. Queen with Adam Lambert was beyond amazing.. nothing like them

  • Sam

    The set of Queen with Adam Lambert was brilliant!

  • Pam

    Yep, although Miley was probably discussed for all the wrong reasons, I do like her, and Katy Perry and Queen with Adam Lambert were just plain fantastic.. No comment on CB.

  • Bobs

    Sir Elton , sir Paul, I even enjoyed Fun! No one come close to Queen with Adam Lambert. More please!

  • SEP

    My utmost fav. Of IHMF was Queen+Adam Lambert. Then Muse, 30 Sec. To Mars, Mars, JT, & Katy. That was a great show. Wish I could buy tickets or win them. Still it was nice to watch the live stream.

  • Cathy Matthews

    Watched the Live Stream both nights did enjoy it,Highlight def Adam Lambert & Queen and Justin Timberlake coincidently they both close the show night 1& night 2. I did take note while on Twitter, that Adam Lambert trended for 2 hours in USA and several times Worldwide, IHeart really did score on Social Media,esp Twitter & Instagram &for me personally as well.

  • Nan

    Great event!!!! Enjoyed many of the acts thanks to the wonderful livestream. My favorite was Adam Lambert and Queen.Adam Lambert can certainly sing!

  • Sandy

    When I heard Adam Lambert and Queen would be on the show, I literally could not wait. I watched the live stream. Absolutely amazing. Sir Elton John was great also. Thank you I heart for having Queen and Adam Lambert. Who Wants to Live Forever took my breath away.

  • Kit

    Best performance by Queen and adam. Want more… Please have concerts in the near future.

  • fean

    I loved Katy,30 sec to Mars,Fun and Muse. Refused to even watch Chris Brown. Missed media Miley. The Best of The Night?-QUEEN + Adam Lambert. Fabulous collaboration. I consider ” Bohemian Rhapsody” the best rock song ever written and that night’s performance of “Who Wants To Live Forever” the best I’ve heard. Great show both evenings.

  • Sofia

    I really enjoyed the concert. My favorites were Queen + Adam Lambert & Adam’s vocals on Who Wants to Live Forever were stunning.

  • soozinCA

    I was lucky to be there the first night and loved Muse and Sir Elton, enjoyed fun and Katy Perry but by far the most incredible part of the night or any night was Queen fronted by Adam Lambert. His Who Wants to Live Forever was perfection.

  • Lauriellen

    There were some great acts at iHeart. I saw the live stream both nights and it was a great show overall. But Queen featuring Adam Lambert was in another league. There is NO ONE who can cover Queen’s catalog like Adam. You can Google the concerts in Kiev and London to see (and hear) more. This concert made me even hungrier for a tour, even if it’s just a few major cities in the largest venues in the US. I need a fix.

  • Sue

    The best of this years iHeart Festival was truly Adam Lambert with Queen. They ruled the stage, made the crowd go wild, and kept everyone entertained for the entire set. I think if they had gone on longer they’d have kept the crowd there forever! Not so sure why this photo was shown, and no mention of the best act of the night. Guess that’s P.R. for ya! There are other more detailed, and spot on reviews. Check them out.

  • noskerdycat

    The live stream was terrific – great sound and camera angles – Thanks to iheart for offering the stream to those who could not attend. Also – I watched the CW special. Have to say – I too was 100% percent looked forward to Queen’s performance with Mr. Lambert – that was a great show topper.

  • Jacqui

    Both concerts were great. But the hightlight by a long way was Queen with Adam Lambert. We need more of this collaboration.

  • Bren

    I was at iHeart Music Festival on both night. It was a dream to see as many great artists on stage, Sir Elton and Sir Paul, Bruno Mars, JT, Muse, Marron 5…….But Queen with Adam Lambert was the best. Adam’s voice filled the whole arena when he sang…. they should had performed longer.

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