‘Marvel’s Agents of S.H.I.E.L.D.’ Holds Strong in Week 3 and Moves Up to #1 at 8PM
via press release:
ABC is Up Year to Year for the 3rd Straight Tuesday
ABC Tuesday Prime (8-11pm – 5.4 million and 1.8/5 in AD18-49): With its Tuesday night freshman lineup from 8-10pm and a repeat Scandal at 10pm, ABC was up year to year on Tuesday for the 3rd straight week in Adults 18-49 (+6% over 1.7/5 with an all-original schedule on 10/9/12), standing as the only major net to grow. The Network outdelivered Fox’s Tuesday all-original lineup (3.4 million and 1.6/5) by 2.0 million viewers and by 13% in Adults 18-49.
Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 7.7 million and 2.8/9 in AD18-49): Pacing within 3-tenths of the prior week’s Fast Affiliate rating – (3.1/10 – Please note: last week the show went up 2-tenths of a rating point in the Nationals to a 3.3 rating), ABC’s Marvel’s Agents of S.H.I.E.L.D. ranked #1 in the 8pm hour, tying NBC’s The Voice (2.8/9) and beating in CBS’ NCIS (2.7/8). It was the #2 TV show on Tuesday in Adults 18-49, just 1-tenth shy of NBC’s 2-hour The Voice for #1. For the 3rd week in a row, the ABC drama dominated its hour across all key Men demos (M18-34/M18-49/M25-54) to rank as Tuesday’s #1 TV show on all 3 measures.
· The season’s #1 new TV show, S.H.I.E.L.D. more than doubled ABC’s Adult 18-49 delivery in the hour from the year-ago night (+115% over a Dancing special at 1.3/4).
· Delivering increasing gains in early TV playback (+48% in Week 2 vs. +38% in Week 1), S.H.I.E.L.D.’s 2.8 Live + Same Day rating is projected to go up to a 4.1- 4.2 Adult 18-49 rating in the Live + 3 Day numbers (based on a 48% increase in L3 last week). The show has also been adding 3.5 million viewers in L3.
The Goldbergs (9-9:30pm – 5.7 million and 2.0/5 in AD18-49): At 9pm, ABC’s The Goldbergs was Tuesday’s most-watched comedy for the 3rd week in a row. The show delivered better than 90% audience retention week to week in Total Viewers (93%), Adults 18-49 (91%) and Adults 25-54 (100%).
Trophy Wife (9:30-10pm – 4.7 million and 1.4/4 in AD18-49): At 9:30pm, Trophy Wife was up week to week by 9% in Total Viewers and held 100% of its Adult 18-49 delivery.
In its slot, Trophy Wife drew 1.7 million more viewers than Fox’s The Mindy Project and tied the Fox comedy in Adults 18-49. It was the night’s 2nd-most-watched comedy, behind only The Goldbergs and leading all 4 of Fox’s sitcoms for the 3rd consecutive Tuesday.