Multiplatform Viewing: ABC's 'Scandal' Premiere Surges 91% Over Last Year to 17.8 Million

Categories: Network TV Press Releases

Written By

October 9th, 2013

Scandal Season 3 Premiere

via press release:
•       Total Viewer Multiplatform: When looking at TV based on the Total Viewer average audience, the premiere drew 10.5 million total viewers in the Live + Same Day window, plus an additional 2.8 million timeshifted viewers in days 1-3.  The Tuesday encore garnered 3.0 million viewers (Live + Same Day), and the episode was viewed 1.4 million times across ABC’s Full Episode Player and Hulu over its first 5 days.

•       Year to Year: Scandal’s total multiplatform viewing grew by +91% over its season premiere last year.  Even without the inclusion of this year’s encore, Scandal’s TV viewing grew +51% and online viewing nearly tripled (+186%).

•       Social: The premiere of Scandal at 10pm delivered 713k tweets, which was the show’s highest social delivery to date and the highest for any broadcast series telecast this season.  The premiere was up +22% from May’s season finale (583k tweets) and up +714% from last fall’s premiere (88k tweets).   The premiere of Scandal ranked #1 for the week as the most social broadcast program.
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  • Roco

    Way to Scandal, haters are going to hate this..

  • Raykov

    Scandal and Breaking Bad are prove that serialized dramas could surge over time if PR is made right.

  • Fred

    The ABC research pie graph is very effective.
    Keep up the good PR work ABC!

  • FringeFan

    Additionally, one could include last night’s re-run which garnered 3.04 million viewers.

  • rob60990

    Nice try ABC but you did not air an encore of last year’s Scandal premiere like you did last year so it inflates the numbers by 3 million unfairly.

  • rob60990

    I meant like you did this year.

  • Kitsune

    14.8 is still impressive, rob. Lol.

  • forg

    Go Scandal!

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