via press release:
TELEMUNDO PARTNERS WITH STATE FARM®, FORD, AND WALMART FOR THIRD ANNUAL “2013 BILLBOARD MEXICAN MUSIC AWARDS”
mun2’s Awards Broadcast Spotlights Exclusive On-Site Activation with Hennessy
MIAMI—October 9, 2013--Telemundo Media, a leading producer of Spanish-language primetime content for audiences in the U.S. and around the world, today announced deals securing exclusive category sponsorships with State Farm, Ford and Walmart for the third annual “2013 Billboard Mexican Music Awards” (“Premios Bilboard de la Música Mexicana”) tonight at 7pm/6c from the legendary Dolby Theatre in Hollywood, California. Additionally, mun2 will culminate its exclusive on-air integration with Hennessy throughout its awards broadcast.
The “Billboard Mexican Music Awards” are the only awards show on a major network that honors the albums, songs and most popular singers of Regional Mexican music airs during Hispanic Heritage Month, America’s celebration of the Latin community, with special tributes to the unique music genres that are deeply rooted within the Mexican community. Leading the list of finalists in multiple categories, based on Billboard chart performance, is: Gerardo Ortiz, the late Jenni Rivera, La Arrolladora Banda el Limon de Rene Camacho, Roberto Tapia, Voz de Mando, Banda El Recodo de Cruz Lizarraga, Calibre 50, 3BallMTY and Joan Sebastian.
“Telemundo is proud to work with these fine sponsors in honoring the extraordinary achievements and contributions Mexican artists have made to our community and country,” said Mike Rosen, Executive Vice President of Ad Sales & Integrated Marketing, Telemundo Media. “Working with these marquee brands creates excitement and engagement with our audience that truly captures the richness and spirit of the awards.”
State Farm recognizes music is a powerful vehicle that takes people to a better state and will celebrate new artists resonating with Mexican music fans by presenting the New Artist of the Year Award. Daniel Sarcos will present the New Artist award recognizing the impact that the artist has made in Mexican music.
Ford will extend their “Si Todo Fuera Como Un Ford” campaign to the award show by featuring their popular social media characters Fulano y Mengano, who set the bar for and personify, Ford’s value through witty, everyday scenarios. Immediately after the spot airs, Mexican music star and coach of “La Voz Kids” Roberto Tapia will bring his “cuates,” Fulano y Mengano, with him on stage to participate in a humorous and unexpected skit before presenting the “Artista del Año, Duo o Grupo” Award.
Walmart will resonate with fans of Mexican music by celebrating a winning artist on his/her success through a Congratulatory Spotlight. This branded video package, airing after the award presentation, will feature Walmart congratulating the winning artist and will integrate the Walmart brand.
mun2, the leading Hispanic cable entertainment network, will culminate its “Never Stop. Never Settle” campaign with Hennessy during their simultaneous broadcast of “Premios Billboard de la Musica Mexicana.” Since April 2013, mun2 and Hennessy have captured the drive of Latin music’s biggest stars through branded one-on-one interview rooms backstage at tentpole events, which kicked off at the Latin Billboards and continued at events like “Premios Tu Mundo” and the ALMA Awards. Hennessy’s DNA is centered on the theme of potential and in 2013 the brand is celebrating this innate drive towards success.
The complete list of finalists is available at www.Telemundo.com/PremiosBillboard, the official website for the 2013 Billboard Mexican Music Awards. Fans can also follow the awards on social media at https://www.facebook.com/LatinBillboardsand Twitter.com/@LatinBillboards, or join the conversation at #BillboardsMX.