'American Horror Story: Coven' Debut is Most-Watched Ever

Categories: 1-Featured,Cable TV

Written By

October 10th, 2013



Your predictions were too pessimistic.

via press release:


Most-Watched Telecast Ever of the American Horror Story Franchise

Critically-Acclaimed Miniseries Records 5.54 million Total Viewers and 3.87 Million Adults 18-49

Which Are Gains of +44% in Total Viewers and +39% in Adults 18-49 Over AHS: Asylum Premiere

3.5 Rating in Adults 18-34 Topped All Broadcast Competition in Primetime (8:00-11:00PM) on Wednesday

It Could Rank as the Most-Watched Program in FX History When Live+7 Data Becomes Available

The Premiere Telecast and Encore Runs Combined to Deliver 7.78 Million Total Viewers and 5.36 Million Adults 18-49


NEW ORLEANS, October 10, 2013 – The premiere episode of FX's critically-acclaimed miniseries American Horror Story: Coven (10/9/13, 10:00-11:12 PM) was the most-watched telecast ever of the American Horror Story franchise, recording 5.54 million Total Viewers, 3.87 million Adults 18-49 (3.0 rating) and 2.34 million Adults 18-34 (3.5 rating), which ranked #1 for the night in Adults 18-34 against all broadcast competition in primetime (8:00-11:00PM), and it ranked #2 in Adults 18-49 behind Modern Family. (Cable program rankers for Wednesday will be available later this afternoon.)

On a Live+Same Day basis, last night’s debut episode of Coven, "Bitchcraft," posted all-time AHS franchise highs across the board for the American Horror Story franchise and marked gains of +44% in Total Viewers (5.54 million vs. 3.85 million) and +39% in Adults 18-49 (3.87 million vs. 2.78 million) compared with the debut of American Horror Story: Asylum, and an astounding +74% in Total Viewers (5.54 million vs. 3.18 million) and +90% in Adults 18-49 (3.87 million vs. 2.04 million) compared with the premiere of American Horror Story: Murder House. Coven also scored franchise highs in Women 18-49 (2.36 million) and Women 18-34 (1.47 million).

The premiere telecast and encore runs (11:12 PM and 1:25 AM) of Coven combined to deliver 7.78 million Total Viewers and 5.36 Million Adults 18-49.

Furthermore, if the time-shifted viewing for American Horror Story: Coven is in line with that of its predecessor American Horror Story: Asylum, last night's debut of Coven could rank as the most-watched telecast in FX history, surpassing the sixth season premiere episode of Sons of Anarchy (9/10/13).  The average Live+Same Day to Live+7 percentage increase for American Horror Story: Asylum was +67% in Total Viewers and +75% in Adults 18-49.

In Chapter 2 of Coven – “Boy Parts” (Airs Wednesday, October 16, 10:00 pm e/p) – Fiona helps Zoe and Madison deal with a horrible tragedy. Delphine LaLaurie struggles to adjust to modern life. Cordelia faces a dark decision about her family. (Written by Tim Minear; Directed by Michael Rymer)

American Horror Story: Coven tells the secret history of witches and witchcraft in America. Over 300 years have passed since the turbulent days of the Salem witch trials and those who managed to escape are now facing extinction. Mysterious attacks have been escalating against their kind and young girls are being sent away to a special school in New Orleans to learn how to protect themselves. Wrapped up in the turmoil is new arrival, Zoe (Taissa Farmiga), who is harboring a terrifying secret of her own. Alarmed by the recent aggression, Fiona (Jessica Lange), the long-absent Supreme, sweeps back into town, determined to protect the Coven and hell-bent on decimating anyone who gets in her way. American Coven features an extraordinary cast including Jessica Lange, Kathy Bates, Angela Bassett, Sarah Paulson, Evan Peters, Taissa Farmiga, Emma Roberts, Gabourey Sidibe, Frances Conroy, Lily Rabe, Denis O’Hare, Patti LuPone, and Danny Huston.  Ryan Murphy, Brad Falchuk, Dante Di Loreto, Tim Minear, James Wong, Jennifer Salt, and Brad Buecker are Executive Producers of American Horror Story: Coven.  It is produced by Twentieth Century Fox Television.

About FX

FX is the flagship general entertainment basic cable channel of FX Networks, a business unit of 21st Century Fox. FX Networks is comprised of FX, FXM, and FXX, its newest channel which launched in early September 2013. Launched in June of 1994, FX is carried in more than 98 million homes. The diverse schedule features a growing roster of critically acclaimed and award-winning hit dramas series, including Sons of Anarchy, Justified, The Americans and The Bridge; the miniseries American Horror Story: Coven; and the acclaimed hit comedy series Louie, Archer and Wilfred. The network’s library of acquired box-office hit movies is unmatched by any ad-supported television network. FX's roster of acquired hit series includes Two and a Half Men, Anger Management and, coming in 2014, Mike & Molly.

SOURCE: The Nielsen Company, Live+Same Day

  • Dillan

    That is amazing! So happy!

  • ChrisJ

    YES! well deserved!

  • PurpleDrazi

    Give all the credit for this to their marketing campaign. I never cared about AHS before but their Ads for this season were well done and got me to tune in.

  • Brian

    This show has to go until season 10!

  • Max


  • Dante


  • Jeff (Canada)

    So a 3.0 rating, it beat everything on broadcast except for Modern Family. Impressive!

  • Dochas

    Wow. Much higher than I thought.
    I wasn’t completely into the episode but Jessica Lange was a complete FORCE.
    I’m thinking Sutter will start his meltdown by dinnertime.

  • Rono


  • Dan S

    Now we know why the networks were all below 2.0 last night. FX is certainly giving the broadcast networks a run for their money on Tues & now Wed.

  • HB

    Max is back? Oh Boy! (lol)

  • MC

    Awesome! American Horror Story and The Walking Dead are two of the best shows on television…and Jessica Lange is a Goddess.

  • zerg

    The marketing worked perfectly

    ranked #2 in Adults 18-49 behind Modern Family


    PS.He isn’t the real Max because he hates AHS as much as Revenge :V

  • Tony JJ

    Wow. Impressive. I knew it would be able to reach a series high just didn’t expect it to jump this high. Congrats.

  • Rono

    I was thinking about 4mil but god it deserves every single person watching it.

  • James

    Yes! and some people in the poll comments thought there wasn’t much buzz this season and the ratings would be lower. The reaction to Coven has been very positive too so I don’t think it will lose a lot a viewers like Asylum did. I think the ratings have the potential to get even bigger as the season goes on.

  • Sel

    Wow, I’d thought it would stink. Last year, the campaign was far more diligent than this one! I’m impressed, good for FX!

  • Jon

    I knew it who said it would go under 1.0 what a tool :-)

  • WoWza

    So, this show is why Glee is still on. Multi show deals on networks that own eachother. Glee in fine. Noone wants to upset Brad .

  • GG

    YASSS!!! Season 4 announcement in two weeks lol.

    This is a show that could go for 10+ seasons without being boring cause its fresh every season.

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