‘CBS This Morning’ Posts Double-Digit Year-to-Year Percentage Gains in Adults 25-54

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via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN ADULTS 25-54 (+13%)—THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS—AS WELL AS VIEWERS (+17%) AND WOMEN 25-54 (+10%)

“CBS THIS MORNING” ADDED +440,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+13%)—the demographic most important to those who advertise in news—as well as viewers (+17%) and women 25-54 (+10%). CBS THIS MORNING also posted growth in households (+5%), according to Nielsen live plus same day ratings for the week ending October 4, 2013. CBS THIS MORNING added +440,000 viewers compared to the same week last year, and posted its largest weekly audience and best adults 25-54 and women 25-54 ratings since the week ending May 24, 2013.

CBS THIS MORNING
Week Ending October 4, 2013        Week Ending October 5, 2012             % Change

Adults 25-54
0.9/06                                               0.8/06                                                     +13%

Viewers
2.97m                                               2.53m                                                     +17%

Women 25-54
1.1/07                                               1.0/06                                                     +10%

Households
2.1/08                                               2.0/07                                                     +5%

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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