'CBS This Morning' Posts Double-Digit Year-to-Year Percentage Gains in Adults 25-54

Categories: Morning News TV Ratings,Press Releases

Written By

October 10th, 2013

800px-Cbsthismorninglogo

via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN ADULTS 25-54 (+13%)—THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS—AS WELL AS VIEWERS (+17%) AND WOMEN 25-54 (+10%)

“CBS THIS MORNING” ADDED +440,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+13%)—the demographic most important to those who advertise in news—as well as viewers (+17%) and women 25-54 (+10%). CBS THIS MORNING also posted growth in households (+5%), according to Nielsen live plus same day ratings for the week ending October 4, 2013. CBS THIS MORNING added +440,000 viewers compared to the same week last year, and posted its largest weekly audience and best adults 25-54 and women 25-54 ratings since the week ending May 24, 2013.

CBS THIS MORNING
Week Ending October 4, 2013        Week Ending October 5, 2012             % Change

Adults 25-54
0.9/06                                               0.8/06                                                     +13%

Viewers
2.97m                                               2.53m                                                     +17%

Women 25-54
1.1/07                                               1.0/06                                                     +10%

Households
2.1/08                                               2.0/07                                                     +5%

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

# # #

 
  • ENTPgal

    Nice. Great, quality news; none of that fluff that GMA and the Today Show play up.

  • Joe Johnson

    No fluff? CBS numbers look fluffed up considering they are still and have always been third place in a three dog race.when you’re last,(for decades now) the view never changes.Charlie is past retirement,Norah,who is there only for looks,which are fading fast,and Gayle is there because of oprah’s connections. This team won’t last many more seasons.

© 2014 Tribune Digital Ventures