With 20 Month High, ABC is Daytime’s #1 Network in W18-49; ‘The Chew’ Serves Up #1 Week Ever in Target Women

THE CHEW LOGO

via press release:

“The Chew” Gobbles Up Another Record, Delivering its #1 Week

of All Time Among Women 18-34 and Women 18-49

 

“General Hospital” is Daytime’s #1 Program in Women 18-34 for the 7th Straight Week and Ranks a Solid #2 in Women 18-49 and Women 25-54

 

ABC:

 

For the week of September 30, 2013, ABC ranked as the definitive #1 network in daytime in Women 18-49 (626,000/1.0 rating), setting a 20-month high in the demo – since week of 1/9/12 – and was also the #1 network in Women 18-34 (218,000/0.6 rating – tie) and Women 25-54 (779,000/1.3 rating – tie).

 

  • Year to year, ABC built by solid margins in target measures, including by 11% in Women 18-49 (626,000 vs. 566,000) and by 8% in Women 25-54 (779,000 vs. 721,000).

 

“The Chew”: (1:00 – 2:00 p.m.)

 

Gaining momentum heading into the holidays, “The Chew” recorded its #1 week of all time in Women 18-34 (208,000/0.6 rating) and Women 18-49 (587,000/0.9 rating), its 3rd-most-watched week ever in Women 25-54 (686,000/1.1 rating) and its 5th-most-watched week ever in Total Viewers (2.598 million), boasting the biggest year to year increases of any broadcast program in daytime across target Women.

 

In fact, among Women 18-49, the past three weeks have emerged as the series’ Top 3 most-watched weeks on record in the key category.

 

  • Monday’s show, featuring ‘Mighty Meatless Meals’ qualified as the series’ #2 telecast ever in Women 18-49 (638,000/1.0 rating), while Thursday’s telecast, featuring segments on how to ‘Jump Start Your Day’ was its #3 telecast of all time (621,000/1.0 rating) in the demo.

 

  • Impressively, “The Chew” has delivered 6 of its Top 10 most watched telecasts in Women 18-49 in the past few weeks.

 

  • Year to year, “The Chew” soared by double digits across all key measures, including by 15% in Total Viewers (2.598 million vs. 2.251 million), by 48% in Women 18-49 (587,000 vs. 397,000) and by 33% in Women 25-54 (686,000 vs. 515,000).

 

“General Hospital”: (2:00 – 3:00 p.m.)

 

“General Hospital” qualified as the #1 program in daytime for the 7th consecutive week in Women 18-34 (263,000/0.8 rating), and ranked a competitive #2 in Women 18-49 (718,000/1.1 rating) and Women 25-54 (921,000/1.5 rating), registering solid year to year gains.

 

  • Year to year, “General Hospital” climbed by 14% in Women 18-34 (263,000 vs. 231,000), by 8% in Women 18-49 (718,000 vs. 663,000) and by 9% in Women 25-54 (921,000 vs. 844,000).

 

 

Source: NTI, U.S. ratings, weeks of 9/30/13 and 10/1/12, Live + Same Day. Gapped/Breakout programming excluded.

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