With 20 Month High, ABC is Daytime's #1 Network in W18-49; 'The Chew' Serves Up #1 Week Ever in Target Women

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

October 10th, 2013


via press release:

“The Chew” Gobbles Up Another Record, Delivering its #1 Week

of All Time Among Women 18-34 and Women 18-49


“General Hospital” is Daytime’s #1 Program in Women 18-34 for the 7th Straight Week and Ranks a Solid #2 in Women 18-49 and Women 25-54




For the week of September 30, 2013, ABC ranked as the definitive #1 network in daytime in Women 18-49 (626,000/1.0 rating), setting a 20-month high in the demo – since week of 1/9/12 – and was also the #1 network in Women 18-34 (218,000/0.6 rating – tie) and Women 25-54 (779,000/1.3 rating – tie).


  • Year to year, ABC built by solid margins in target measures, including by 11% in Women 18-49 (626,000 vs. 566,000) and by 8% in Women 25-54 (779,000 vs. 721,000).


“The Chew”: (1:00 – 2:00 p.m.)


Gaining momentum heading into the holidays, “The Chew” recorded its #1 week of all time in Women 18-34 (208,000/0.6 rating) and Women 18-49 (587,000/0.9 rating), its 3rd-most-watched week ever in Women 25-54 (686,000/1.1 rating) and its 5th-most-watched week ever in Total Viewers (2.598 million), boasting the biggest year to year increases of any broadcast program in daytime across target Women.


In fact, among Women 18-49, the past three weeks have emerged as the series’ Top 3 most-watched weeks on record in the key category.


  • Monday’s show, featuring ‘Mighty Meatless Meals’ qualified as the series’ #2 telecast ever in Women 18-49 (638,000/1.0 rating), while Thursday’s telecast, featuring segments on how to ‘Jump Start Your Day’ was its #3 telecast of all time (621,000/1.0 rating) in the demo.


  • Impressively, “The Chew” has delivered 6 of its Top 10 most watched telecasts in Women 18-49 in the past few weeks.


  • Year to year, “The Chew” soared by double digits across all key measures, including by 15% in Total Viewers (2.598 million vs. 2.251 million), by 48% in Women 18-49 (587,000 vs. 397,000) and by 33% in Women 25-54 (686,000 vs. 515,000).


“General Hospital”: (2:00 – 3:00 p.m.)


“General Hospital” qualified as the #1 program in daytime for the 7th consecutive week in Women 18-34 (263,000/0.8 rating), and ranked a competitive #2 in Women 18-49 (718,000/1.1 rating) and Women 25-54 (921,000/1.5 rating), registering solid year to year gains.


  • Year to year, “General Hospital” climbed by 14% in Women 18-34 (263,000 vs. 231,000), by 8% in Women 18-49 (718,000 vs. 663,000) and by 9% in Women 25-54 (921,000 vs. 844,000).



Source: NTI, U.S. ratings, weeks of 9/30/13 and 10/1/12, Live + Same Day. Gapped/Breakout programming excluded.

  • chrissy

    GH is on fire!!! ^^^^ Let’s go!

  • Joey S

    Another great week for General Hospital

  • Shawn

    GO GH!!

  • CrimTV

    Wow this is certainly a turnaround, I remember last season everyone was worried ABC would cancel GH and The Chew, good for them!

  • Matt

    I expect in a few weeks/months by the climax of this Robin storyline, the show WILL top Y&R in the 18-49 demographic. Most definitely.

  • Matt

    ^ Talking about GH.

  • Jeff

    GO GH. Viewership is probably down a bit last week, which amazes me, or else they would have mentioned that too I would think. But, still up in the demo is great. It’s been an awesome show of late.

  • chuckiechk

    I said it before and I’ll say it again, The Chew is one of, if not the best cooking show on television. They keep it in a way where EVERYONE can prepare the food.

  • Chrisann

    Go GH!! Best soap on daytime tv!

  • Mike

    Wow look at those increases for The Chew.

    I take it The View must have fallen. No mention of them at all.

  • Rob R

    Something must be amiss at “The View.” The first month with Jenny McCarthy and her tendency to make inappropriate comments and overplayed sexual inferences may be turning off viewers.

  • Marissa

    Excellent for GH! (and The Chew)

  • moshane58

    Glad for GH. Now that ABC is making another talker Monique looks like Katie is gone after her contracts ends. Wouldn’t surprise me if she is replacing Barbara Walters next year but many are saying ABC is done with her. I have no clue on that one. I even heard she will go to CNN. Don’t think Monique will do any better or as many people as Katie.

  • SG

    Between Maxie, Connie and now Robin being back, GH hasn’t been this good in a long time. Wish there was more of Laura!

  • Rebecca

    So happy for GH, and the cast and crew members. The show has been terrific lately and it’s so great to see it being reflected in the ratings in the key demos. Keep up the great work!

  • MBmomof3

    Congrats GH! I love it!

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