ABC’s ‘Once Upon a Time in Wonderland’ Debut Improves its Hour


via press release:

ABC Thursday Prime (8-11pm – 7.8 million and 2.5/7 in AD18-49): ABC earned second place on Thursday, beating Fox (6.9 million and 2.4/7) and NBC (3.4 million and 1.1/3).  The Net was up 67% over the year-ago night in Adults 18-49 (1.5/4 on 10/11/12).


Once Upon a Time in Wonderland (8-9pm – 5.7 million and 1.7/5 in AD18-49):  During the 8 o’clock hour, ABC’s debut of Once Upon a Time in Wonderland topped NBC’s comedies by wide margins (Parks and Recreation/Welcome to the Family = 2.9 million and 1.0/3) in Total Viewers (+97%) and Adults 18-49 (+70%). The Wonderland premiere gained young adult audience (+6%) from its first half-hour to its second half-hour. Given the strong TV playback gains for Once Upon a Time, the ABC drama spinoff will likely see a substantial increase in the L+3 and L+7 numbers.  Once Upon a Time in Wonderland improved its time period over the year-ago night with Last Resort by 6% in Adults 18-49 (1.7/5 vs. 1.6/5).


Grey’s Anatomy (9-10pm – 8.7 million and 2.8/8 in AD18-49):  At 9pm, ABC’s Grey’s Anatomy ranked #1 in Adults 18-49, tying Glee’s Cory Montieth tribute episode, while leading CBS’ comedies in the hour by 17% in Adults 18-49 (The Crazy Ones/Two and a Half Men = 2.4/7) and more than doubling NBC’s comedies (+155% over Sean Saves the World/The Michael J Fox Show = 1.1/3). 


Scandal (10-11pm – 9.0 million and 3.1/9 in AD18-49): Once again building on its Grey’s Adult 18-49 lead-in (+11%), ABC’s Scandal (3.1/9) towered over its 10pm drama competition, beating CBS Elementary by 63% (1.9/6) and NBC’s Parenthood by 158% (1.2/3).  It also ranked #1 in the slot with Total ViewersOn average in Adults 18-49, Scandal is up 70% over its first two telecasts last year (3.4/10 vs. 2.0/6) making the ABC drama the fastest growing returning series this season.  For the 2nd week in a row, ABC’s Scandal was Thursday’s #1 drama and also the #2 TV show of the night in Adults 18-49 (tie), behind only CBS’ The Big Bang Theory.

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