ABC’s ‘Once Upon a Time in Wonderland’ Debut Improves its Hour

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.


via press release:

ABC Thursday Prime (8-11pm – 7.8 million and 2.5/7 in AD18-49): ABC earned second place on Thursday, beating Fox (6.9 million and 2.4/7) and NBC (3.4 million and 1.1/3).  The Net was up 67% over the year-ago night in Adults 18-49 (1.5/4 on 10/11/12).


Once Upon a Time in Wonderland (8-9pm – 5.7 million and 1.7/5 in AD18-49):  During the 8 o’clock hour, ABC’s debut of Once Upon a Time in Wonderland topped NBC’s comedies by wide margins (Parks and Recreation/Welcome to the Family = 2.9 million and 1.0/3) in Total Viewers (+97%) and Adults 18-49 (+70%). The Wonderland premiere gained young adult audience (+6%) from its first half-hour to its second half-hour. Given the strong TV playback gains for Once Upon a Time, the ABC drama spinoff will likely see a substantial increase in the L+3 and L+7 numbers.  Once Upon a Time in Wonderland improved its time period over the year-ago night with Last Resort by 6% in Adults 18-49 (1.7/5 vs. 1.6/5).


Grey’s Anatomy (9-10pm – 8.7 million and 2.8/8 in AD18-49):  At 9pm, ABC’s Grey’s Anatomy ranked #1 in Adults 18-49, tying Glee’s Cory Montieth tribute episode, while leading CBS’ comedies in the hour by 17% in Adults 18-49 (The Crazy Ones/Two and a Half Men = 2.4/7) and more than doubling NBC’s comedies (+155% over Sean Saves the World/The Michael J Fox Show = 1.1/3). 


Scandal (10-11pm – 9.0 million and 3.1/9 in AD18-49): Once again building on its Grey’s Adult 18-49 lead-in (+11%), ABC’s Scandal (3.1/9) towered over its 10pm drama competition, beating CBS Elementary by 63% (1.9/6) and NBC’s Parenthood by 158% (1.2/3).  It also ranked #1 in the slot with Total ViewersOn average in Adults 18-49, Scandal is up 70% over its first two telecasts last year (3.4/10 vs. 2.0/6) making the ABC drama the fastest growing returning series this season.  For the 2nd week in a row, ABC’s Scandal was Thursday’s #1 drama and also the #2 TV show of the night in Adults 18-49 (tie), behind only CBS’ The Big Bang Theory.

blog comments powered by Disqus