‘The Millers’ Holds 94% of its Premiere Week Adult 18-49 Rating and 96% of Its Adult 25-54 Rating, More than Any Other New Series
via press release:
“THE MILLERS” HOLDS 94% OF ITS PREMIERE WEEK ADULT 18-49 RATING AND +96 OF ITS ADULT 25-54 RATING, MORE THAN ANY OTHER NEW SERIES
“The Millers” Sweeps Time Period in All Key Ratings Categories
“The Big Bang Theory” is the Night’s #1 Program in Viewers and Key Demos
“The Crazy Ones” Wins Time Period in Viewers and Adults 25-54
CBS Wins Thursday in Viewers, Adults 18-49 and Adults 25-54
THE MILLERS held 94% of its premiere week adult 18-49 and 96% of its adult 25-54 rating, more than any other new series this fall, according to Nielsen preliminary live plus same day ratings for Thursday, Oct. 10.
THE MILLERS was #1 in viewers (11.91m), adults 25-54 (4.3/11) and adults 18-49 (3.1/09). Compared to last week’s series premiere, THE MILLERS held 94% of its adult 18-49 (from 3.3), best of any new series this fall, 96% of its adult 25-54 rating (from 4.5) and 91% of its viewer delivery (from 13.09m).
THE BIG BANG THEORY was #1 in viewers (17.19m), adults 25-54 (6.7/19) and adults 18-49 (4.9/16). THE BIG BANG THEORY was the night’s #1 program in viewers, adults 25-54 and adults 18-49.
THE CRAZY ONES was #1 in viewers (9.92m) and adults 25-54 (3.4/08) and averaged 2.4/07 in adults 18-49.
TWO AND A HALF MEN was #1 in viewers (9.03m), second in adults 25-54 (3.2/08, -0.1 behind ABC) and averaged 2.3/06 in adults 18-49.
At 10PM, ELEMENTARY was second in viewers (8.94m, -0.06m behind ABC), adults 25-54 (2.7/07) and adults 18-49 (1.9/06).
For the night, CBS was #1 in viewers (10.99m), adults 25-54 (3.8/10) and adults 18-49 (2.8/08).
Updated Thursday ratings will be available later today.
Editor’s Note: Television viewing on platforms such as DVR, Video-on-Demand and Online streaming continues to grow at a fast pace. Last season during premiere week, Live+7 CBS audiences grew 20% over Live+SD in total viewers, up from 17% in 2012. In A18-49, Live+7 levels grew 29% from Live+SD, up from 23% one year ago. Additionally, many CBS shows experienced as much as a 50% increase in Total Viewers once full 30 day Multi-Platform audiences were accounted for. In an effort to quantify how much non-linear viewing adds to Live+SD audiences, CBS Research will provide estimates for series which will include DVR playback as well as Multi-Platform viewership.