'Dateline' Increases 44% in Adults 18-49 From First Half-Hour to Fourth

Categories: Network TV Press Releases

Written By

October 12th, 2013

datelinelogo

via press release:

 

  • Dateline NBC” (1.1/4 in 18-49, 5.2 million viewers overall from 9-10 p.m. ET) grew steadily throughout its time period and increased by 44% in 18-49 rating from its first half-hour to its fourth (to a 1.3 from a 0.9), by 19% in total viewers (5.7 million vs. 4.7 million) and by 46% in adults 25-54 (1.9 vs. 1.3).  By its fourth half-hour from 10:30-11 p.m., Dateline” ranked #1 among ABC, CBS and NBC in adults 18-34 (with a 0.9 rating), women 18-34 (1.1) and women 18-49 (1.7) and tied for #1 among women 25-54 (2.4).  In total viewers, “Dateline” beat NBC’s slot average last season by 7% (5.244 million vs. 4.919 million, L+SD non-sports).

 

  • From 8-8:30 p.m. ET, an encore telecast of “The Michael J. Fox Show” averaged a 0.6/2 in 18-49 and 2.8 million viewers overall and from 8:30-9 p.m. ET, a rebroadcast of “Sean Saves the World” (0.6/2 in 18-49, 2.8 million viewers overall) retained 100% of its 18-49 lead-in from the “Michael J. Fox Show” and retained 99.6% of its total-viewers lead-in.
 
  • Chris J

    There is a lot of SPIN in this article

  • rose rony

    my classmate’s ex-wife makes $87 hourly on the computer. She has been fired for 9 months but last month her check was $13451 just working on the computer for a few hours. that site……… gg.gg/kof2

© 2014 Tribune Digital Ventures