Second Biggest Total-viewer Jump Ever in Live+3 for October 7 Episode of ‘The Blacklist’


via press release:

Week three of “The Blacklist” has delivered the second-biggest time-shifting increase ever for a broadcast show going from “live plus same day” ratings to “live plus three day,” and “Blacklist” now has generated the two highest increases ever and three of the top four.


The Oct. 7 telecast grew by 4.526 million viewers overall going from its L+SD audience of 11.184 million to a L+3 viewership of 15.710 million.  The only program in broadcast-network history to add more was the Sept. 30 “Blacklist,” which grew by 5.081 million viewers.  Number three on the list is the Oct. 3 telecast of CBS’s “Big Bang Theory” (4.398 million) and fourth is the Sept. 23 premiere of “The Blacklist” (4.362 million).


Week three of “The Blacklist” retained 96% of the show’s week-two viewership in L+3 (15.7 million vs. 16.4 million).


In adults 18-49, week three of “The Blacklist” retained 92% of the show’s week-two rating in “live plus three day” 18-49 results (4.53 in week two vs. 4.95 in week one, L+3).


In adults 18-49, week three of “The Blacklist” rose from a 3.09 rating in “live plus same day” to a 4.53 in “live plus three day,” according to data from Nielsen Media Research, a lift of 1.44 rating points or 47%.


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