‘Supernatural’ & ‘The Originals’ See Big Gains in L+3
via press release:
In Live +3 Day delayed viewing, the second episode of THE ORIGINALS, in its new Tuesday night time period, saw a 35% increase in total viewers versus Live +Same Day viewing (2.59M vs. 1.92M), a big 48% bump in A18-34 (1.22 vs 0.83), a 57% gain in W18-34 (1.74 vs 1.11), and a 43% increase in A18-49 (1.28 vs 0.9).
The ninth season premiere of SUPERNATURAL, which in its L+SD ratings was the most watched and highest-rated season premiere for the show in three years, saw an additional 27% boost in total viewers (3.29M vs 2.59M), a 34% jump in A18-34 (1.39 vs 1.04), a 30% increase in A18-49 (1.56 vs 1.2) and a 35% gain in W18-34 (1.67 vs 1.24).
Versus its 2012 premiere, in L+3 ratings SUPERNATURAL was up 26% in total viewers, up 24% in A18-34, up 28% in A18-49 and up 38% in W18-34.