‘The Biggest Loser’ Season 15 to Feature Partnerships With Leading Brands and Charities
via press release:
October 14, 2013
NBC’s “THE BIGGEST LOSER” KICKS OFF 15th SEASON TUES, OCT 15 (8-9 PM ET/PT) WITH LEADING BRANDS AND CHARITIES IN AN EFFORT TO GET AMERICA HEALTHY
Planet Fitness Provides Gym Equipment and Plans for Biggest Loser-Branded Workout Classes Ford Warriors In Pink® Returns to Support the Fight Against Breast Cancer The Biggest Loser RunWalk Hosts First Ever In-Show Mud Run and Triathlon Challenge Subway® Chain’s Famous Fans NASCAR Driver Carl Edwards Leads Inspiring Contestant Workout
LOS ANGELES – October 14, 2013 – NBC and Shine America’s hit series “The Biggest Loser” returns for its 15th season Tuesday, October 15 (8-9 p.m. ET/PT) and is joining forces with some of the nation’s leading brands and charities to raise awareness and get America healthy.
Brita® Water Filters, Subway® restaurants, Ford, Jennie-O®, Planet Fitness and General Mills are all participating in the upcoming season with multi-platform integrations and licensing partnerships.
“As ‘The Biggest Loser’ continues its on-going effort to fight obesity, providing our brand partners with a creative multi-platform experience to authentically communicate their messages has proven to be effective season after season,” says Monica Austin, SVP, Business and Brand Development, Shine America. “Our partners have played an integral role in making ‘The Biggest Loser’ a respected brand that both educates and inspires our viewers to get active and live healthier lives.”
“We are excited to welcome season 15 of ‘The Biggest Loser’ with our advertising partners once again,” said Jim Hoffman, Executive Vice President, Network Entertainment Sales and Marketing, NBCUniversal. “The show is a great platform for clients to seamlessly integrate their products and extend their brand’s reach beyond the screen, while motivating audiences across the nation to engage in healthy living.”
Ford Warriors in Pink®, the program created by Ford Motor Company to raise awareness and funds in the fight against breast cancer, continues its 20-year quest to keep the subject of breast cancer a part of everyday life. Partnering with “The Biggest Loser” for a second season, Ford will launch a multi-platform integration including on-air segments, digital videos, a commercial and a print campaign driving awareness to the fight against breast cancer.
The SUBWAY® brand returns for its biggest season yet with a surprise workout led by NASCAR driver Carl Edwards, who is part of the SUBWAY® Famous Fan team. The first-ever SUBWAY® commercial to feature “The Biggest Loser” contestants is set to launch this month with last season’s winner Danni Allen, fan-favorite season 11 contestant Courtney Crozier, and Jared “The SUBWAY® Guy” Fogle, who is celebrating his 15th anniversary of losing and keeping off over 245 pounds.
Planet Fitness returns for its third season and will provide gym equipment and sponsor a show challenge, and the brand will be featured in multiple episodes including eliminated contestants working out at gyms near their homes. Planet Fitness members also are invited to join premiere viewing parties at participating local Planet Fitness clubs. Additionally, coming soon, Planet Fitness also will be offering Biggest Loser-branded workout classes as part of Planet Fitness’ “PE@PF” classes.
For the first time in series history, licensee partner “The Biggest Loser RunWalk” will host an in-show Mud Run and first-ever triathlon where each contestant swims a 1/2 mile, bikes 12 miles and runs over three miles as the last challenge before the live finale.
Set to premiere Tuesday, October 15 (8-9 p.m. ET/PT) on NBC, “The Biggest Loser” returns bringing 15 inspiring contestants including the show’s first celebrity player, Ruben Studdard, an uplifting “Second Chances” theme and new creative elements to ignite season 15 of the popular series. This season’s inspiring theme will be seen through the compelling stories of the contestants, all on their own unique journeys to reclaim their health and re-write their futures.
On the trainer side, new creative elements are being introduced this season that give Bob Harper, Jillian Michaels and Dolvett Quince more powerful roles. For the first time ever in the show’s history, trainers sat in on casting sessions and helped select the new contestants. Also, the trainers will be empowered with a “trainer save” in season 15, allowing each one to save one eliminated contestant from going home.
Recognizing the seamless integration opportunities, brands have chosen to highlight their products on “The Biggest Loser” ever since the show first premiered in 2004, with SUBWAY® restaurants and Jennie-O® joining the show in season 3, Brita® Water Filters in season 5 and General Mills in season 7.
“The Biggest Loser” is a production of Shine America and 25/7 Productions. Ben Silverman, Dave Broome, Lisa Hennessy, Eden Gaha, JD Roth and Todd A. Nelson are the executive producers.
About The Biggest Loser
“The Biggest Loser” airs on NBC Tuesdays at 8 pm (ET). The first reality series where everybody “loses,” “The Biggest Loser” challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of “The Biggest Loser.” For season 15, contestants work out under the supervision of professional trainers Bob Harper, Jillian Michaels and Dolvett Quince. “The Biggest Loser” is a production of Shine America and 25/7 Productions.
Beyond the U.S. where more than 225 episodes of the show have aired, “The Biggest Loser” has become a worldwide hit appearing in over 90 countries and produced in 27 countries. Since its debut in 2004, “The Biggest Loser” has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show, The Biggest Loser Club (http://www.biggestloserclub.com/), “The Biggest Loser” consumer products program has generated over $300 million in consumer spending. The program currently features a wide variety of health and fitness products including the BodyMedia activity tracking device used by contestants of “The Biggest Loser,” award-winning Biggest Loser Resorts with four locations nationwide, The Biggest Loser RunWalks, a New York Times best-selling books series, and a best-selling fitness DVD series. For more information on the show, The Biggest Loser Club, or any of the products available, visit http://www.biggestloser.com.
About Shine America
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content. Shine America is known for popular and award-winning original series including The Biggest Loser and The Face, as well as adaptations of Shine Group formats such as MasterChef, MasterChef Junior, Minute to Win It and the upcoming series Slide Show, as well as scripted series including The Bridge and Broadchurch. Shine America incorporates several divisions including unscripted format label Ardaban and Shine Latino, which develops and distributes original Spanish-language content to the U.S. marketplace. The company also has a joint-venture with award-winning producer Nigel Lythgoe (Nigel Lythgoe Productions). The global Shine 360? division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. The company has also developed over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many produced in partnership with global brands. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries.