'The Walking Dead' Season 4 Premiere is Highest Rated Episode Ever With 16.1 Million Viewers & 10.4 Million Adults 18-49

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October 14th, 2013

The Walking Dead Season 4 Premiere

The 10.4 million adults 18-49 viewers should translate to a huge 8.2 adults 18-49 rating, assuming there are no further adjustments. Your predictions  were accurate, though we were obviously not optimistic enough with our poll choices!

via press release:

AMC’S The Walking Dead RETURNS WITH HIGHEST-RATED EPISODE IN SERIES HISTORY, 16.1 MILLION VIEWERS AND 10.4 MILLION ADULTS 18-49

 

PREMIERE RATINGS CONFIRM The Walking Dead CONTINUES TO BE THE #1 SHOW ON TELEVISION ACROSS ALL CABLE AND BROADCAST NETWORKS

 

LAST NIGHT’S PREMIERE OF The Walking Dead IS THE #1 TELECAST AMONG ADULTS 18-49 THIS BROADCAST SEASON INCLUDING SPORTS

 

TALKING DEAD AFTERSHOW ALSO HITS PREMIERE HIGH,

WITH 5.1 MILLION TOTAL VIEWERS

AND 3.3 MILLION ADULTS 18-49

 

New York, NY – October 14, 2013 – AMC’s The Walking Dead returned last night for its fourth season, delivering the highest ratings of any episode in series history. The season four premiere was watched by 16.1 million total viewers and 10.4 million adults aged 18-49. Last night’s ratings confirm The Walking Dead continues to be the #1 show on all of television among the coveted 18-49 demographic. 2013/14 season to date, last night’s premiere ranks as the #1 telecast in adults 18-49, outperforming all programs including primetime NFL football. With time-shifted playback, last night’s premiere should exceed 20 million viewers.

 

“Sincere thanks to the fans, who have welcomed The Walking Dead back for its fourth season with the highest-rated episode in the show's history,” said AMC President Charlie Collier. “We could not be more proud of this show and everyone on both sides of the camera who work so hard to give life to this story of character, leadership and survival. It starts with series creator, writer and executive producer Robert Kirkman, show runner and executive producer Scott Gimple and the director of last night’s episode (and the man behind the make-up) executive producer Greg Nicotero, their fellow executive producers and an extraordinary cast and crew who are giving their all every day. So clearly, thanks to them, the dead have never been more alive.”

 

The previous record for an episode of The Walking Dead was 12.4 million total viewers and 8.1 million viewers 18-49 for the season three finale.

 

Following the 9 pm premiere of The Walking Dead, AMC premiered the third season of Talking Dead at 10 pm, it became the most viewed premiere in series history with 5.1 million viewers, including 3.3 million adults aged 18-49. Hosted by Chris Hardwick, Talking Dead features Hardwick and fans, actors, producers and other TV enthusiasts, discussing and dissecting that night’s Dead premiere. The premiere episode featured guests including executive producer and showrunner Scott Gimple and Nathan Fillion of Castle.

 

Key Nielsen Highlights for the season four premiere of The Walking Dead

 

  • 9 pm airing – 8.1 HH rating with 16.1 million viewers
  • 9 pm airing – 8.2 HH rating with 10.4 million Adults 18-49
  • 9 pm airing – 7.3 HH rating with 8.8 million Adults 25-54

 

Key Nielsen Highlights for the season three premiere of Talking Dead

 

  • 10 pm airing – 2.7 HH rating with 5.1 million viewers
  • 10 pm airing – 2.6 HH rating with 3.3 million Adults 18-49
  • 10 pm airing – 2.5 HH rating with 3.0 million Adults 25-54

 

Source: Nielsen Media Research fast nationals (US ratings), L+SD 10/13/13, broadcast season 9/23/13 – current.

 

The return of The Walking Dead dominated TV-related social media activity. In the opening minute of the East coast premiere, viewers posted 39,994 Tweets about the show, representing 88% of all television-related Tweets. The premiere telecast garnered a total of 1,171,994 Tweets from 570,148 unique authors. The Walking Dead was also the #1 program for the day in TV-related social media activity, including the premiere and seven previous episodes that ran during a catch-up marathon on AMC, with the most unique authors. On Facebook, more than 5 million users had more than 9.3 million interactions related to The Walking Dead premiere. Twitter data from SocialGuide, Facebook data from Facebook.

 

About AMC

Whether commemorating favorite films from every genre and decade or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy® Award for Outstanding Drama Series four years in a row, five out of the last six years, and boasts the most-watched drama series in basic cable history with The Walking Dead. AMC’s original drama series include Mad Men, Breaking Bad, Hell On Wheels and Low Winter Sun.  The network recent greenlit two new drama series, working titles Halt & Catch Fire and Turn, both of which will be premiering in 2014. AMC also explores authentic worlds with bold characters through its slate of unscripted original series like Comic Book Men, Small Town Security, Talking Dead, Talking Bad and Freakshow. AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.

 
  • Hugh

    WTF Holy s#it OMG

    More than I ever imagined. When will TWD stop growing!?

  • battye

    Huge ratings, no doubt. But not totally unprecedented in recent times.

    Didn’t Two and a Half Men hit a 10.3 A18-49 rating just one or two years ago?

  • bet625

    I guess all those comments about the show loosing steam where completely wrong!!! Take that haters……..

  • john

    Walking Dead beat Good Wife by 7.0 in the demo ad Revenge by 6.7. In fact, if you combine all the broadcast dramas that aired Sunday night — Once Upon a Time, Revenge, Betrayal, The Good Wife and The Mentalist — they still don’t match The Walking Dead‘s demo rating. Curious to see what becomes the average weekly rating for Walking Dead in the upcoming weeks. I imagine it will have a huge dropoff next week but still destroy everything but football. I am just amazed at this 8.2 rating as I assumed it could never break a 6 against the NFL.

  • Joe Smith

    i’m guessing this huge success will help fund the return of rubicon

    right?

  • Simon

    Holy frakk! I predicted yet another series high (as is the pattern) but not THAT HIGH!

    Anyone wanna guess when a 5th Season renewal announcement comes in? My guess is after 4×02

  • Shepherd

    @Joe Smith

    i’m guessing this huge success will help fund the return of rubicon

    right?

    :)

  • Mark Wilkins

    Please don’t mention those lifetime shows here, this is a Walking Dead post. But damn, that’s a lot of males 18-49 watching TV last night with Football and this.

  • Sonya

    @KJ You really don’t get it. How many shows did ABC try to launch after LOST and fail? Really hardcore fans want to continue to talk about The Walking Dead, analyze what just happened, look for clues in the next episode’s preview, hear from the stars, Greg Nicotero, etc.

    The Talking Dead is the perfect vehicle and AMC knows this. Why lose those fans to the Internet and social media when they keep them right on AMC at virtually no cost?

  • Ultima

    @battye
    Huge ratings, no doubt. But not totally unprecedented in recent times.
    Didn’t Two and a Half Men hit a 10.3 A18-49 rating just one or two years ago?

    Two and a Half Men had a 10.7 Live+SD A18-49 rating in September 2011.

    For a drama, this is the highest A18-49 rating since a 9.0 for House in February 2008.

  • Jon

    I think AMC should order a sci-fi or comic book drama to air after TWD, I believe they were developing a drama based on another Robert Kirkman comic, if I were them, I’d try and get Powers which is still in development hell on FX.

    I wonder if the show can hit 20m or if ratings start to slow down this season or next. I imagine even if it did slow down, the ratings would still be high enough for another few seasons at least.

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