Disney XD Delivers Number 2 Week in Prime in Network’s History in Target Boy Demographics

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DISNEY-XD

via press release:

Disney😄 Skyrockets to Biggest Week in Prime in Nearly 1 Year in Target Demos, Standing as the Network’s #2 Week on Record in Boys 6-14 and 9-14

 

“Mighty Med” Launches as the Network’s #2 Series Debut of All Time;

Sunday’s 1-Hour “Ultimate Spider-Man” Climbs to 8 Month High in Kids 2-11

 

Disney😄

 

During the week of October 7, 2013, powered by the premiere of original comedy series “Mighty Med,” the network’s #2 series launch of all time in target demographics, Disney😄 soared to near 1-year highs in Prime in Boys 6-14 (186,000) and Boys 9-14 (134,000) – since week of 11/5/12 – standing as its #2 week on record in the categories.

 

Moreover, this was also Disney😄’s strongest week in Prime in close to 1 year in Kids 6-14 (282,000) and hit 15 week highs in Total Viewers (447,000), Kids 6-11 (215,000), Boys 6-11 (140,000), Kids 2-11 (255,000) and Boys 2-11 (162,000) – since weeks of 11/19/12 and 6/24/13, respectively.

 

Week to week, Disney😄 surged by double digits across-the-board, including by 33% in Total Viewers (447,000 vs. 335,000), by 32% in Kids 6-14 (282,000 vs. 213,000), by 30% in Kids 6-11 (215,000 vs. 166,000), by 34% in Tweens 9-14 (195,000 vs. 146,000) and by 29% in Kids 2-11 (255,000 vs. 197,000).

 

  • Monday’s series launch of “Mighty Med” (8:30 – 9:30 p.m.) ranked as the network’s #2 series premiere ever in Total Viewers (1.02 million), Kids 6-14 (695,000/1.9 rating), Boys 6-14 (440,000/2.4 rating), Kids 6-11 (523,000/2.2 rating), Tweens 9-14 (498,000/2.1 rating) and Boys 9-14 (355,000/2.9 rating), and its #2 live-action series debut on record in Kids 2-11 (589,000/1.5 rating), ranking as TV’s #1 telecast in the time period in target boy categories.

 

  • In fact, “Mighty Med” became Disney😄’s #2 live-action series telecast of all time in Boys 9-14 and placed among its Top 10 live-action telecasts to date across all other key demos.

 

  • Monday’s season 2 premiere of “Crash & Bernsteinclimbed to 3-month highs in Total Viewers (612,000), Kids 6-14 (357,000/1.0 rating) and Kids 2-11 (384,000/1.0 rating), while its lead out “Kickin Itset 2-month highs in Total Viewers (688,000), Kids 6-14 (445,000/1.2 rating), Kids 6-11 (324,000/1.4 rating) and Kids 2-11 (426,000/1.1 rating) – since 7/15/13 and 8/12/13, respectively.

 

  • Sunday’s all new 1-hour Halloween-themed “Ultimate Spider-Manstood as the series’ most-watched telecast in nearly 8 months in Kids 2-11 (306,000/0.8 rating) and in 3 months in Total Viewers (611,000) – since 1/27/13 and 7/17/13, accordingly.

 

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.

 

 

Source: NMR, final national U.S. ratings, week of 10/07/13 – 10/13/13, Live + Same Day.

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