FOX Posts 14 Percent Gain in Adults 18-49 Versus Same Week Last Year

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via press release:

NATIONAL NIELSEN RATINGS FOR THE WEEK OF OCTOBER 7 – OCTOBER 13, 2013

 

 

FOX POSTS +14% GAIN VERSUS SAME WEEK LAST SEASON IN ADULTS 18-49

GLEE Special Tribute Episode Delivers Highest Ratings in Over One Year

NEW GIRL Highest-Rated Comedy of Tuesday Night

DADS and BROOKLYN NINE-NINE Show Week-to-Week Growth

ALCS GAME 1 Dominates Saturday Across All Key Demos

 

 

Driven by ratings gains on key nights, FOX was the only network to show growth (+14%) last week versus the same week last year in Adults 18-49. FOX also posted year-over-year growth among Adults 18-34 (+11%) and Total Viewers (+23%), and ranked No. 1 on four nights (Weds, Thurs, Friday, Sat) among Adults 18-34 last week.

 

Key highlights:

 

  • On Monday, FOX was the only broadcast network to deliver year-over-year gains, up +60% from the same night last year (1.5/4 on 10/8/12).

 

  • On Tuesday, NEW GIRL was the night’s highest-rated comedy in Adults 18-49 and was the highest-rated program overall among Adults 18-34. In addition, new comedy BROOKLYN NINE-NINE grew from the previous week while DADS held steady.

 

  • A special tribute episode of GLEE (2.9/8) delivered the show’s highest Adults 18-49 rating for an original since the premiere of last season. It also grew +81% from the previous week (1.6/5), +61% over its prior two telecast average this season (1.8/5), and +21% from the comparable telecast last year (2.4/7 on 9/27/12).

 

  • Friday’s MASTERCHEF JUNIOR (1.4/5) increased +8% from the previous week (1.3/5) and led the network to rank No. 1 for the night among Adults 18-34.

 

  • Saturday’s ALCS GAME 1: TIGERS vs. RED SOX (1.9/7) gave FOX a victory on the night, ranking No. 1 among Adults 18-49, Total Viewers and all key demos.

 

  • FOX ranked No. 2 in Sunday prime among the broadcast 7-nets with an NFL OVERRUN and ALCS GAME 2: DETROIT/BOSTON (2.4/6), which increased +26% in Adults 18-49 from the prior night’s ALCS GAME 1 (1.9/7) and +50% from the NLCS 2012 GAME 2 on FOX last year (1.6/4).

 

Overall, FOX had:

 

  • 3 of the Top 20 programs among Adults 18-49: GLEE (No. 10), SLEEPY HOLLOW (No. 12) and FOX MLB ALCS GAME 2 (No. 19).

 

  • 8 of the Top 20 programs among Adults 18-34: GLEE (No. 5), NEW GIRL (No. 8), SLEEPY HOLLOW (No. 9), FOX MLB ALCS GAME 2 (No. 13), THE X FACTOR-Wed. (No. 14), THE MINDY PROJECT (No. 17 tie), THE X FACTOR-Thurs. (No. 17 tie) and BONES (No. 20).

 

  • 5 of the Top 20 programs among Teens: GLEE (No. 3), THE X-FACTOR-Wed. (No. 6), SLEEPY HOLLOW (No. 12 tie), THE X FACTOR-Thu. (No. 12 tie) and FOX MLB ALCS GAME 2 (No. 15).

 

 

FOX Program Ratings for the Week

 

 

 

 

Nightly Details

 

Monday: FOX ranked No. 2 for the night among Adults 18-49 and Adults 18-34. In Adults 18-49, FOX was the only broadcast network to deliver year-over-year gains, up +60% (2.4/7 vs. 1.5/4) from the same night last year (10/8/12, Bones/Mob Doctor). SLEEPY HOLLOW ranked No. 2 in its 9pm time period among Adults 18-49, Adults 18-34, and Teens.

 

At 8p, BONES delivered a 2.1/6 in Adults 18-49, while at 9pm, SLEEPY HOLLOW posted a 2.8/7.

 

Tuesday: FOX ranked No. 4 for the night in Adults 18-49, up +7% from the previous week (1.6/5 vs. 1.5/4). DADS (1.3/4) was even with the previous week, while BROOKLYN NINE-NINE (1.5/4) improved +7% from the previous Tuesday (1.4/4). NEW GIRL (2.1/6) grew +11% from the previous week (1.9/5) and was the night’s highest-rated comedy of the night in Adults 18-49. THE MINDY PROJECT closed the night with a 1.4/4 in Adults 18-49.

Wednesday: FOX ranked No. 3 for the night among Adults 18-49 and No. 1 among Adults 18-34 and Teens. Continuing the Four Chair Challenge, THE X-FACTOR WEDNESDAY (2.2/7), grew +10% from the previous Thursday’s telecast (2.0/6).

 

Thursday: FOX placed third among Adults 18-49 and No. 1 among Adults 18-34 and Teens on Thursday. FOX grew +33% from the previous week, the only 7-net to display week to week increases (2.4/7 vs. 1.8/5).

 

The final night of the Four Chair Challenge on THE X-FACTOR THURSDAY (2.0/6) was even with the previous week’s telecast (2.0/6).

 

Week three of GLEE featuring the special tribute to Cory Monteith (2.9/8) posted its highest Adults 18-49 rating for an original since the premiere of last season (3.0/8, 9/13/12). GLEE increased +81% from last week (1.6/5), +61% over its prior two telecast average this season (1.8/5), and +21% from the comparable telecast last year (2.4/7 on 9/27/12).

 

Friday:  FOX ranked No. 3 among Adults 18-49 and No. 1 in Adults 18-34 in Friday prime. MASTERCHEF JUNIOR (1.4/5) increased +8% week-over-week (vs. 1.3/5), while a 9pm encore of SLEEPY HOLLOW (0.7/2) matched its prior encore rating.

 

Saturday: FOX placed No. 1 among Adults 18-49, Total Viewers and all key demos with ALCS GAME 1: TIGERS vs. RED SOX (1.9/7, 8:03-11:05pm).

 

Sunday: FOX ranked No. 2 in Sunday prime with an NFL OVERRUN running from 7-7:42p (10.8/34) and THE O.T. (6.3/18) leading into ALCS GAME 2 from 8:11-11p (2.4/6). With the deciding run coming in the bottom of the 9th inning for Boston, the ALCS GAME 2: DETROIT/BOSTON (2.4/6) increased +26% in Adults 18-49 from the prior night’s ALCS GAME 1 (1.9/7, 8:03-11:05p) and +50% from the NLCS 2012 GAME 2: ST. LOUIS/SAN FRANCISCO on FOX last year (1.6/4, Mon. 10/15/12, 8:04-11:13p).

 

OCTOBER 7 – OCTOBER 13, 2013

 

TOTAL PRIMETIME

ADULTS 18?49           ADULTS 18?34           VIEWERS (Mil)

FOX    2.4/7                FOX    2.1/8                FOX    7.5

ABC    1.8/5                ABC    1.3/5                ABC    7.0

CBS    1.9/5                CBS    1.1/4                CBS    9.2

NBC    2.7/8                NBC    2.1/7                NBC    8.4

CW      0.7/2                CW      0.6/2                CW      1.7

UNI      1.2/4                UNI      1.0/3                UNI      3.2

TEL     0.5/1                TEL     0.4/1                TEL     1.1

 

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation.  FOX has ranked No. 1 in the key adult demographic for the 8 of the past 10 seasons and continues to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

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