'Hart of Dixie' & 'Beauty and the Beast' Rise Week-to-Week in Adults 18-34

Categories: Network TV Press Releases

Written By

October 15th, 2013

Heart of Darkness

via press note:

HART OF DIXIE rose week to week from its season premiere in total viewers (1.07M, +4%) and in A18-34 (0.5/2) and was up 40% in W18-34 (0.7/2). It held steady week to week in A18-49 (0.4/1) and rose 20% in W18-49.


Versus its second episode last season on Tuesday night, HART OF DIXIE was even in both A18-34 and W18-34.


BEAUTY AND THE BEAST also rose week to week in total viewers (+7% 924,000) and in A18-34 (+50% 0.3/1), W18-34 (+67% 0.5/2) and W18-49 (+25% 0.5/1), and was flat in A18-49.


Of note, HART OF DIXIE saw big increases in delayed viewing last week, growing 42% in total viewers in L+3 versus L+SD, 64% in A18-34, 75% in W18-34 and 58% in A18-49. BEAUTY AND THE BEAST also saw major gains, with a 43% jump in total viewers, a 74% increase in A18-34, a 78% increase in W18-34 and a 49% bump in A18-49.


  • Robin

    OMG I can’t stop laughing. This is so pathetic

  • The Original J

    This is the most depressing press release I’ve ever read.

  • Jon

    LOL!! WTF is this lol.

  • Ytr

    Sad for HOD, it is a decent show

  • Brandy

    Yay for both shows!

  • 9989889

    slow and steady wins right? YESS


    Good for both. I hope HOD gets renewed.

  • Blossom Borba

    What is HOD?….I’m not surprised Beauty and the Beast is rising the show is pretty awesome!

  • anon

    HOD is Hart of Dixie

  • Ryan

    BATB is better then half the shows are Tv right own, like these lame Reality shows

  • Babar

    Then people would be wtaching it.

  • Ina

    @Babar That’s easy to say. Many didn’t gave it a fair chance the first season. It got better and better and had to grow (like many shows I guess). And this second season it’s like a totally different show. It’s awesome. And the acting was already great in the first season and, if even possible, in this season. People should give it a try. They deserve more viewers.

  • Mark Wood

    You know the numbers are god awful when they don’t list them and just lift percentage gains.

  • reedmac

    This comes across as slightly desperate

  • Dan

    Still garbage Monday ratings. Possibly even worse than the Gossip Girl/90210 combo of last fall.

  • Mark Wood

    It is worse the last years both in same day and live plus data.

  • Ryan

    Mondays are one of the hardest days to have a television show especially with Monday night football

  • Dave

    These two crap shows are performing far more worse than 90210 and Gossip Girl did last year.What I find even more hilarious is that NIKITA even performed better last season on Fridays and never got a press release this far fetched. :D

  • Buffy

    The season just started and already you’re going to ax BATB. I’m so sick of some of these garbage shows that are on and keep getting renewed. What’s so great about Arrow, TVD, Supernatural, The Originals, America’s next top Model, etc. Shows that aren’t way better than BATB, yet BATB has been targeted. Never thought Carrie Diaries would be brought back after that was cancelled and yet it’s back. Too many stinky shows on the CW and too many good shows get cancelled.

  • Sid Ghimouz

    Beauty and the Beast Best show on TV my vote from A 18-40 to A 20-50.All best

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