‘Hart of Dixie’ & ‘Beauty and the Beast’ Rise Week-to-Week in Adults 18-34

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Heart of Darkness

via press note:

HART OF DIXIE rose week to week from its season premiere in total viewers (1.07M, +4%) and in A18-34 (0.5/2) and was up 40% in W18-34 (0.7/2). It held steady week to week in A18-49 (0.4/1) and rose 20% in W18-49.


Versus its second episode last season on Tuesday night, HART OF DIXIE was even in both A18-34 and W18-34.


BEAUTY AND THE BEAST also rose week to week in total viewers (+7% 924,000) and in A18-34 (+50% 0.3/1), W18-34 (+67% 0.5/2) and W18-49 (+25% 0.5/1), and was flat in A18-49.


Of note, HART OF DIXIE saw big increases in delayed viewing last week, growing 42% in total viewers in L+3 versus L+SD, 64% in A18-34, 75% in W18-34 and 58% in A18-49. BEAUTY AND THE BEAST also saw major gains, with a 43% jump in total viewers, a 74% increase in A18-34, a 78% increase in W18-34 and a 49% bump in A18-49.


blog comments powered by Disqus