‘Hart of Dixie’ & ‘Beauty and the Beast’ Rise Week-to-Week in Adults 18-34

Heart of Darkness

via press note:

HART OF DIXIE rose week to week from its season premiere in total viewers (1.07M, +4%) and in A18-34 (0.5/2) and was up 40% in W18-34 (0.7/2). It held steady week to week in A18-49 (0.4/1) and rose 20% in W18-49.


Versus its second episode last season on Tuesday night, HART OF DIXIE was even in both A18-34 and W18-34.


BEAUTY AND THE BEAST also rose week to week in total viewers (+7% 924,000) and in A18-34 (+50% 0.3/1), W18-34 (+67% 0.5/2) and W18-49 (+25% 0.5/1), and was flat in A18-49.


Of note, HART OF DIXIE saw big increases in delayed viewing last week, growing 42% in total viewers in L+3 versus L+SD, 64% in A18-34, 75% in W18-34 and 58% in A18-49. BEAUTY AND THE BEAST also saw major gains, with a 43% jump in total viewers, a 74% increase in A18-34, a 78% increase in W18-34 and a 49% bump in A18-49.


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