‘Mighty Med’ Soars by Double Digits Over its Premiere in Target Demos; Is TV’s #1 Telecast in Half Hour in Boys

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via press release:

“Crash & Bernstein” Hits Series High in Boys 9-14 and

Delivers #2 Telecast Ever in Kids 6-14 and Tweens

 

“Kickin’ It” Rises to #2 Telecast of All Time in Boys 9-14

 

 “Mighty Med” Soars by Double Digits Over its Series Launch in Target Demos; Is TV’s #1 Telecast in Half Hour for the 2nd Consecutive Week in Target Boys

 

 “Crash & Bernstein” (7:30 – 8:00 p.m.)

 

At 7:30 p.m., “Crash & Bernstein” garnered a series high in Boys 9-14 (257,000/2.1 rating) and its #2 telecast of all time in Kids 6-14 (489,000/1.4 rating), Boys 6-14 (332,000/1.8 rating) and Tweens 9-14 (340,000/1.4 rating), spiking by double digits week to week.

 

  • Week to week, “Crash & Bernsteingenerated robust double digit increases in target demos, including by 37% in Kids 6-14 (489,000 vs. 357,000), by 40% in Kids 6-11 (385,000 vs. 275,000) and by 43% in Tweens 9-14 (340,000 vs. 237,000).

 

“Kickin’ It” (8:00 – 8:30 p.m.)

 

At 8 o’clock, “Kickin’ It” delivered its #2 telecast of all time in Boys 9-14 (312,000/2.5 rating), its #3 telecast ever in Boys 6-14 (401,000/2.2 rating) and set 3 month highs in Boys 6-11 (264,000/2.2 rating) and Boys 2-11 (296,000/1.5 rating), surging by solid margins week to week.

 

  • Kickin’ Itgrew by double digits week to week in core measures, including by 22% in Kids 6-14 (542,000 vs. 445,000), by 17% in Kids 6-11 (378,000 vs. 324,000) and by 19% in Tweens 9-14 (402,000 vs. 338,000).

 

“Mighty Med” (8:30 – 9:00 p.m.)

 

At 8:30 p.m., Disney😄’s newest hit original comedy “Mighty Med” grew by impressive margins over its series launch to garner highs in Total Viewers (1.06 million), Kids 6-14 (771,000/2.1 rating), Boys 6-14 (490,000/2.7 rating), Kids 6-11 (537,000/2.3 rating), Tweens 9-14 (573,000/2.4 rating) and Boys 9-14 (394,000/3.2 rating).

 

Notably, “Mighty Med” ranked as TV’s #1 telecast in the time period for the 2nd straight week in target boy 6-14 and 9-14 demos, and ranked a strong #2 in Kids 6-14, Kids 6-11 and Tweens 9-14, behind only Disney Channel.

 

  • Bucking the trend, “Mighty Med” recorded solid gains over its series launch in key categories, specifically by 11% in Kids 6-14 (771,000 vs. 695,000), by 11% in Boys 6-14 (490,000 vs. 440,000) and by 15% in Tweens 9-14 (573,000 vs. 498,000).

 

 

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.

 

Source: NMR, final national U.S. ratings, 10/14/13, Live + Same Day.

 

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