Strong Premieres for 'Sabrina Secrets of a Teenage Witch' and 'The Haunting Hour' on the Hub Network

Categories: Network TV Press Releases

Written By

October 15th, 2013

Sabrina Secrets of a Teenage Witch

via press release:

The Hub Network’s October lineup of spooky programming gets off to a strong start with the premiere of new series “Sabrina Secrets of a Teenage Witch,” which delivered growth in the time period, and the return of “R.L. Stine’s The Haunting Hour: The Series,” which bested prior season premieres in numerous demographics. Additionally, the Hub Network was the number one children’s network in co-view percentage share among Kids 2-11 watching with Adults 18-49.

 

Program Performance Details

 

The series premiere of “Sabrina: Secrets of a Teenage Witch” (Saturday, 12 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+124%), Girls 2-11 (+139%), Kids 6-11 (+53%), Girls 6-11 (+48%), Adults 18-49 (+400%), Women 18-49 (+410%), Adults 25-54 (+248%), Women 25-54 (+233%), Persons 2+ (+192%) and Households (+117%).

 

The new season debut of “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 7 p.m.) grew against the prior season’s premiere with Girls 2-11 (+17%), Girls 6-11 (+28%), Women 18-49 (+28%) and Women 25-54 (+19%).

 

The new season debut of “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 7 p.m.) grew against the season two premiere with Kids 2-11 (+126%), Girls 2-11 (+237%), Kids 6-11 (+79%), Girls 6-11 (+296%), Adults 18-49 (+144%), Women 18-49 (+1740%), Adults 25-54 (+138%), Women 25-54 (+400%), Persons 2+ (+123%) and Households (+80%).

 

The new season debut of “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 7 p.m.) grew against the season one premiere with Kids 2-11 (+110%), Girls 2-11 (+220%), Kids 6-11 (+100%), Girls 6-11 (+280%), Women 18-49 (+46%), Women 25-54 (+23%), Persons 2+ (+35%) and Households (+57%).

 

The new season debut of “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 7 p.m.) grew against the year ago time period average with Kids 2-11 (+118%), Girls 2-11 (+300%), Kids 6-11 (+131%), Girls 6-11 (+375%), Adults 18-49 (+47%), Women 18-49 (+197%), Adults 25-54 (+37%), Women 25-54 (+186%), Persons 2+ (+67%) and Households (+37%).

 

Co-Viewing Details

 

Thirty nine percent (39%) of the Hub Network’s Kids 2-11 watched with an Adult 18-49, ahead of all children’s networks, including Disney Channel (19%), Nickelodeon (25%), Cartoon Network (22%), Disney XD (20%) and Nicktoons (19%).

 

 

(Source: The Nielsen Company, program based dayparts, most current, 10/7/13-10/13/13 vs. 10/8/12-10/14/12 & 10/1/11 & 12/25/10, growth by delivery, co-viewing from NPower)

 
  • cas127

    Note – no actual, absolute numbers or ratings – only viewership/ratings increase percentages.

    The “perfect” press release.

  • Adam Decker

    Do we need another Sabrina series? What is this, the fifth one featuring the same character?

  • Kira

    Hey Adam Decker–
    We sure do need another Sabrina show. You see, the last original one came out in 1999, which was a long time ago.

    A more logical question on your part would be: do we need another batman/ironman/spiderman cartoon/reboot/sequel?

  • Frost

    To the two previous posters,

    Yes we do need another Sabrina and Batman show, but what we don’t need is the CGI messes these two new shows are. Not a fan of the animation at all.

  • Samantha S

    Suddenly people are against CG animation. I wish you could have been more vocal 15 years ago when CG began to take over the entertainment world.

    Either way, I’m just glad to see Sabrina back, one form or another.

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