TBS’ Exclusive 2013 NLCS Coverage Continues to Deliver Strong Audience Growth

Categories: Network TV Press Releases

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October 15th, 2013

Dodgers-Cardinals-Game-1-NLCS-2013

via press release:

TBS’ Exclusive 2013 NLCS Coverage Continues to Deliver Strong Audience Growth

NLCS Averaging 4.7 Million Total Viewers Through Three Games, Up 34%

TBS’ exclusive presentation of the National League Championship Series (NLCS) featuring the Los Angeles Dodgers and St. Louis Cardinals continues to generate significant audience increases over the 2011 NLCS – the last time the network aired the NLCS – between the Cardinals and Milwaukee Brewers. Through three telecasts, this year’s coverage is averaging a 3.1 U.S. HH rating and 4.7 million total viewers, up 35% and 34% over a 2.3 U.S. HH rating and 3.5 million total viewers for the comparable number of games in 2011.

The network’s two NLCS primetime telecasts this year have averaged a 3.4 U.S. HH rating and 5.2 million total viewers, up 42% and 37% compared with a 2.4 U.S. HH rating and 3.8 million total viewers for first two comparable primetime games during the 2011 NLCS.

Last night’s NLCS Game 3 telecast averaged 4.8 million total viewers and a 3.1 U.S. HH rating, up 12% and 11% over an average of 4.3 million total viewers and a 2.8 U.S. HH rating for Game 3 of the 2011 NLCS. The telecast peaked with a 3.8 HH rating from 10:15-10:30 p.m.

Locally, the game earned a 28.9 HH rating in St. Louis and an 11.4 HH rating in Los Angeles. Through three games, L.A. is averaging a 10.7 HH rating, up 28% from an 8.4 HH rating over the first three games of the 2009 NLCS, the last time the Dodgers appeared in the LCS.

TBS’ exclusive coverage of the 2013 NLCS continues tonight, Tuesday, Oct. 15, with Game 4 of the best-of-seven series at 8 p.m. The network will preview the action with the MLB Postseason Pre-Game on TBS presented by Jeep at 7:30 p.m.

Source: Fast Nationals and Metered Market Ratings based on Nielsen Live + Same Day data stream for the dates of the 2013 NLCS vs. 2011 NLCS through Game 3 10/01/2013 – 10/14/2013 vs. 10/09/2011 – 10/14/11.

 
  • E

    4.8 million total viewers and a 3.1 U.S. HH rating is not great considering the teams. With no MNF tonight, they need to get over 7 million. If not, this is embarrassing for baseball.

  • Edward

    True, but for some reason ever since they put these playoffs on tbs. the ratings just plummeted….. This series, with the teams should average, around 7 mill so far.

  • Baseball4Ever

    I LOVE BASEBALL….

  • TomJH

    Baseball has become a localized sport. The vast majority of baseball fans don’t care about MLB beyond their team. Basketball fans will tune in to watch LeBron, Kobe, Durant etc. even if their team isn’t in the playoffs.

  • aj

    who would have thought tbs sucks at drawing sports fans? Sarcasm. The nba on tnt and tbs barely average 4 millin fans during their palyoffs if you arent named the heat. On fox they are averaging close to 8 million a game so far.

  • aj

    mlb on fox i mean for the alcs.

  • TomJH

    @aj

    The NBA eastern conference finals averaged over 8 million. The reason the ALCS is doing better is because it’s a better match-up, the Red Sox, and because it has the better schedule this year.

  • Jerry M.

    Ernie Johnson, Cal Ripken and Ron Darling need to watch a video of Vin Scully announcing a baseball game to find out what a PROFESSIONAL announcer is. This is a National feed and should not contain the bias that the display. I have gotten to the point that I mute the TV and turn on the radio to listen to Vinnie when they are in Dodger Stadium and Charlie Steiner and Rick Monday when on the road. Bush league announcing. Must have learned from Tim McCarver who thinks he is the only person who know baseball.

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