via press note:
Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 7.7 million and 2.7/8 in AD18-49): Holding even in viewers and pacing within 1-tenth of the prior week’s Fast Affiliate numbers - (7.7 mil and 2.8/9 – Please note: last week the show went up in the Nationals by 200k in viewers and 1-tenth of a point to 7.9 mil and a 2.9 rating), ABC’s Marvel’s Agents of S.H.I.E.L.D. finished a strong #2 in the 8 o’clock hour to CBS’ . Among Adults 18-49 in the hour, S.H.I.E.L.D. (2.7/8) beat NBC’s season premiere of the by 23% (2.2/7) and Fox’s comedies by 93% (1.4/4). It was the #2 scripted TV show on Tuesday in Adults 18-49. The show was up week to week in Adults 18-34 (+16%), Men 18-34 (+20%) and Women 18-34 (+11%).
- The ABC drama dominated its hour with Adults 18-34 and key Men (M18-34/M18-49), ranking as Tuesday’s #1 TV show for the 4th straight week in Men 18-34 and Men 18-49.
- On average, S.H.I.E.L.D. is improving ABC’s Adult 18-49 delivery in the time period year over year by 175% in Adults 18-49.
- The season’s #1 freshman series in Adults 18-49, ABC’s S.H.I.E.L.D. is also the highest-rated new show this season with Upscale young adults (with a 6.8 rating among AD18-49 in $100k+ annual income homes). In fact, it is the season’s #3 rated Upscale entertainment series, behind only and , respectively. Marvel’s Agents of S.H.I.E.L.D. also reports the youngest Median Age (45.1 years) for any ABC series and is considerably younger than both Fox’s (47.3 years) and NBC’s Blacklist (53.8 years).
- After finishing premiere week as the biggest regular series gainer in the L+7 Adult 18-49 ratings (+2.3 rating points), S.H.I.E.L.D. continues to see increasing playback in the Live + 3 Day numbers (Week 3 +52% vs. Week 2 +48% vs. Week 1 +38%). And with greater competition in the time period this week for young adults and men from MLB playoff baseball coverage (NLCS on TBS), playback is expected to be even stronger.