ABC’s ‘Marvel’s Agents of S.H.I.E.L.D.’ Grows by Double Digits Across the 18-34 Demos
via press note:
Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 7.7 million and 2.7/8 in AD18-49): Holding even in viewers and pacing within 1-tenth of the prior week’s Fast Affiliate numbers – (7.7 mil and 2.8/9 – Please note: last week the show went up in the Nationals by 200k in viewers and 1-tenth of a rating point to 7.9 mil and a 2.9 rating), ABC’s Marvel’s Agents of S.H.I.E.L.D. finished a strong #2 in the 8 o’clock hour to CBS’ NCIS. Among Adults 18-49 in the hour, S.H.I.E.L.D. (2.7/8) beat NBC’s season premiere of the Biggest Loser by 23% (2.2/7) and Fox’s comedies by 93% (1.4/4). It was the #2 scripted TV show on Tuesday in Adults 18-49. The show was up week to week in Adults 18-34 (+16%), Men 18-34 (+20%) and Women 18-34 (+11%).
- The ABC drama dominated its hour with Adults 18-34 and key Men (M18-34/M18-49), ranking as Tuesday’s #1 TV show for the 4th straight week in Men 18-34 and Men 18-49.
- On average, S.H.I.E.L.D. is improving ABC’s Adult 18-49 delivery in the time period year over year by 175% in Adults 18-49.
- The season’s #1 freshman series in Adults 18-49, ABC’s S.H.I.E.L.D. is also the highest-rated new show this season with Upscale young adults (with a 6.8 rating among AD18-49 in $100k+ annual income homes). In fact, it is the season’s #3 rated Upscale entertainment series, behind only Modern Family and The Big Bang Theory, respectively. Marvel’s Agents of S.H.I.E.L.D. also reports the youngest Median Age (45.1 years) for any ABC series and is considerably younger than both Fox’s Sleepy Hollow (47.3 years) and NBC’s Blacklist (53.8 years).
- After finishing premiere week as the biggest regular series gainer in the L+7 Adult 18-49 ratings (+2.3 rating points), S.H.I.E.L.D. continues to see increasing playback in the Live + 3 Day numbers (Week 3 +52% vs. Week 2 +48% vs. Week 1 +38%). And with greater competition in the time period this week for young adults and men from MLB playoff baseball coverage (NLCS on TBS), playback is expected to be even stronger.