via press release:
DEPORTES TELEMUNDO’S “RUMBO AL MUNDIAL” MEXICO VS. COSTA RICA REACHES 8 MILLION TOTAL VIEWERS AND RANKS #1 ON SPANISH LANGUAGE TV
The World Cup Qualifying match played on Tuesday, October 15 was #1 regardless of language among total viewers locally in Los Angeles, Miami, Houston and Dallas
MIAMI – OCTOBER 16, 2013- Deportes Telemundo’s “Rumbo al Mundial” averaged 4.64 million total viewers and 2.81 million adults 18-49 on Tuesday, October 15, ranking as the #1 program on Spanish-language television, according to Nielsen. As Mexico barely held onto its World Cup hopes in the highly-anticipated World Cup Qualifying soccer match against Costa Rica, the broadcast also outperformed FOX’s entire primetime lineup, as well as ABC’s programming from 9 to 11 p.m. ET among adults 18-49. Called by internationally acclaimed sportscaster Andres Cantor alongside Sammy Sadovnik providing analysis and commentary, the match ranked as the highest-rated Mexican National Team match of the year among total viewers in any network, and reached a cumulative audience of eight million total viewers and 4.7 million adults 18-49.
Locally, the “Rumbo al Mundial” match was #1 regardless of language among total viewers in Los Angeles, Miami, Houston and Dallas, as well as #1 among adults 18-49 in Los Angeles, Miami, Houston, Chicago, Dallas, Phoenix and San Francisco. Furthermore, “Rumbo al Mundial” was #1 among men ages 18-49 in Dallas , New York, Los Angeles, Miami, Houston, Chicago, Dallas, San Francisco and Phoenix.
Cantor and Sadovnik were joined by Deportes Telemundo's Oscar Guzman and Kaziro Aoyama as sideline reporters and Jessi Losada providing up to the minute updates about the other CONCACAF matches going on at the same time. The pregame show on Telemundo also featured Leti Coo embedded to each team in Costa Rica offering the latest information as well as former Mexican National Team players Manuel Sol, a Telemundo analyst, and Manuel Negrete, who appeared on the program as a special guest.
Deportes Telemundo, Telemundo Media’s sports division, is one of the leading providers of Spanish-language sports content in the United States. The “U.S. Home of the Olympics in Spanish,” Deportes Telemundo also offers World Cup Qualifying matches played by the Mexican National Team; all Liga MX matches played at home by Club León; the leading boxing show in U.S. Spanish-language television, “Boxeo Telemundo,” and the U.S. broadcast and online rights in Spanish language to the biggest soccer tournament in the world, the FIFA World Cup®, across all platforms (except radio), 2015 through 2022. In addition to its biggest sporting events, Deportes Telemundo produces two leading sports entertainment shows, “Titulares y Más” and “Titulares Telemundo,” offering the latest sports news and analysis combined with entertainment and lifestyle segments. Deportes Telemundo’s award-winning broadcast team is led by internationally acclaimed sportscaster Andrés Cantor and also includes Jessi Losada, Sammy Sadovnik, Leti Coo, Edgar López, Karim Mendiburu, Mirella Grisales, Rene Giraldo and Kaziro Aoyama.
Source: Nielsen, NPM Live+SD, 10/15/13. Reach based on NPM fast cume, 6+ minute qualifier. NSI Live+SD Data; Rank based on impressions; TEL MNT Game Aired 10/15/2013 9:15-11:30 EST; Markets included in analysis: LA, NY, MI, HN, DL, CH, SF, PX.
For more information, contact: Martin.Bater@nbcuni.com
About Telemundo Media:
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 15 owned stations, broadcast and MVPD affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.