The CW Has Highest Rated Tuesday in Adults 18-49 in 4 years
via press release:
THE ORIGINALS and SUPERNATURAL combined last night to give The CW its highest-rated Tuesday night in A18-49 in more than four years (1.1/3, since 9/15/09), and its highest-rated Tuesday in A18-34 (1.0/3) and W18-34 (1.4/4) in more than two years (9/27/11). It matched last week’s premiere night in total viewers (2.26M), which was The CW’s most watched Tuesday night in four years.
Last night’s third episode of THE ORIGINALS hit series highs in A18-49 (1.1/3), W18-34 (1.5/5), and W18-49 (1.4/4), and matched its series premiere numbers in both A18-34 (1.0/3) and total viewers (2.2M).
Versus last week’s episode, THE ORIGINALS was up 14% in total viewers, up 25% in A18-34, up 36% in W18-34, up 22% in A18-49 and up 17% in W18-34.
SUPERNATURAL had its best W18-34 (1.3/4) rating in more than two years (since 2/4/11), and matched last week’s premiere number in A18-34 (1.0/3).
Versus its second episode last season, SUPERNATURAL was up 30% in W18-34 and up 10% in A18-49.
Week to week, The CW’s Tuesday night was up 11% in A18-34, up 17% in W18-34, and up 10% in A18-49.
Compared to this same Tuesday night last season, The CW was up 48% year to year in total viewers, up 67% in A18-34, up 56% in W18-34 and up 83% in A18-49.
Last week, in Live +3 Day delayed viewing, the second episode of THE ORIGINALS saw a 35% increase in total viewers versus Live +Same Day viewing (2.59M vs. 1.92M), a big 48% bump in A18-34 (1.22 vs 0.83), a 57% gain in W18-34 (1.74 vs 1.11), and a 43% increase in A18-49 (1.28 vs 0.9).
SUPERNATURAL, which in its L+SD ratings was the most watched and highest-rated season premiere for the show in three years, saw an additional 27% boost in total viewers (3.29M vs 2.59M), a 34% jump in A18-34 (1.39 vs 1.04), a 30% increase in A18-49 (1.56 vs 1.2) and a 35% gain in W18-34 (1.67 vs 1.24).