‘Arrow’ Aims High, Hits Highest-Rated Episode Since February in Adults 18-49
via press note:
Last night’s ARROW was up in total viewers and all key demos from last week’s season premiere, rising 22% in A18-49 (1.1/3), up 13% in A18-34 (0.9/3), gaining 13% in W18-34 (0.9/3) and increasing 10% in total viewers (3.02M).
It was ARROW’s most watched episode since 4/24, its best A18-49 rating since 2/13, its best A18-34 rating since 5/1, its best W18-34 rating since 1/16 and its best W18-49 rating (1.1/3) since 12/5/12.
THE TOMORROW PEOPLE rose week to week in younger demos, gaining 20% in A18-34 (0.6/2), up 20% in W18-34 (0.6/2), and up 17% in M18-34 (0.7/2).
Last week’s season premiere of ARROW saw sizable increases in Live + 3 Day delayed viewing versus Live + Same Day ratings. In total viewers, ARROW saw a 34% gain over L+SD viewing, gaining nearly a million viewers (2.73M vs 3.68M). In adults 18-49, ARROW grew 41% (0.93 vs. 1.3), and in adults 18-34 it increased 27% (0.85 vs. 1.08).
The delayed viewing was up considerably from last season’s premiere, when ARROW gained just 16% in total viewers when L+3 viewing was added, and gained 21% in A18-49 and 24% in A18-34.
THE TOMORROW PEOPLE also rose considerably in L+3 viewing, rising 27% in total viewers compared to L+SD (2.31M vs 2.96M), up 50% in A18-34 (0.54 vs 0.81) and gaining 34% in A18-49 (0.85 vs. 1.15).