via press release:
WEEK-TO-WEEK GROWTH IN ADULTS 18-49 AND ADULTS 25-54
": Blood vs. Water" Sweeps Time Period
"" is Wednesday's Most-Watched Program
CBS Wins Night; Up Versus Last Wednesday in Viewers, Adults 18-49
and Adults 25-54
Oct. 16.and : CRIME SCENE INVESTIGATION posted week-to-week growth in key demographics, SURVIVOR: BLOOD vs. WATER swept its time period and CBS was up versus last Wednesday, according to Nielsen preliminary live plus same day ratings for
SURVIVOR: BLOOD vs. WATER was first in viewers (9.89m), adults 25-54 (3.4/09) and adults 18-49 (2.5/07) at 8:00 PM. Compared to last week, SURVIVOR was even in adults 25-54 and adults 18-49 and added +290,000 viewers (from 9.60m, +3%).
At 9:00 PM,was first in viewers (10.95m) and second in both adults 25-54 (3.5/08) and adults 18-49 (2.7/07). Compared to last week, was up +3% in adults 25-54 (from 3.4/08) and +4% in adults 18-49 (from 2.6/07). If ratings hold, CRIMINAL MINDS was the night's most-watched program.
At 10:00 PM,: CRIME SCENE INVESTIGTION was first in viewers (9.43m) and adults 25-54 (2.7/07), and was second behind FOX's baseball in adults 18-49 (2.0/06). Compared to last week, was up +4% in adults 25-54 (from 2.6/07), +5% in adults 18-49 (from 1.9/05) and added +610,000 viewers (from 8.82m, +7%).
For the night, CBS was first in viewers (10.09m), adults 25-54 (3.2/08) and tied for first in adults 18-49 (2.4/07, with both ABC and FOX's tentative ratings). Compared to last week, CBS was up +3% in both viewers and adults 25-54 and +4% in adults 18-49.
Updated Wednesday ratings will be available later today.
Editor's Note: Television viewing on platforms such as DVR, video-on-demand and online streaming continues to grow at a fast pace. Last season during premiere week, Live+7 CBS audiences grew 20% over Live+SD in total viewers, up from 17% in 2012. In A18-49, Live+7 levels grew 29% from Live+SD, up from 23% one year ago. Additionally, many CBS shows experienced as much as a 50% increase in total viewers once full 30-day multi-platform audiences were accounted for. In an effort to quantify how much non-linear viewing adds to Live+SD audiences, CBS Research will provide estimates for series which will include DVR playback as well as multi-platform viewership.